Van Cleef & Arpels Presents a Captivating Vision of Time at Watches and Wonders 2023

Van Cleef & Arpels Takes us on a Journey Through the Enchanted Forest at Watches and Wonders 2023

Words by: Hourstriker Staff
May 12, 2023
Van Cleef & Arpels are back with a bang at Watches and Wonders 2023, and they have come prepared to enchant and dazzle watch lovers worldwide. For five days every year, watchmaking houses gather in Geneva to showcase their latest creations. This year, Van Cleef & Arpels is showcasing their unique vision of time in an enchanted forest theme that's sure to captivate and mesmerize visitors.

Secret Watch Courtesy of Van Cleef & Arples


For the first time ever, the public can experience the magic of Van Cleef & Arpels in Watches and Wonders 2023. The Maison's journey through the enchanted forest continues with two pavilions that provide contrasting shelters for their beautiful creations. The lacquered panels in shades of dark green and azure blue combine with metal and gold leaf to create captivating plays of light and underlines the design. The architectural embroidery walls pay tribute to Van Cleef & Arpels' Ludo collection, while glass leaves delicately reflect light in shades of twilight.

Van Cleef & Arpels has always been known for combining jewelry and watchmaking traditions. The Maison perpetuates and enriches its history of jewels that tell time with creations that blend different know-how. The jewelry watches from the Perlée and Alhambra collections unveil new combinations of meticulously selected gems. The dials of the High Jewelry watches Ludo Secret and the À Cheval captivate the gaze with their reflections or their surprising and mesmerizing plays of hide and seek.

Secret Watch Courtesy of Van Cleef & Arples


In this verdant and enchanting universe, the secret watches of the Perlée and Ludo collections unveil themselves to the public. At the crossroads of traditional craft skills and technical expertise, the Lady Féerie watch reinvents itself in harmonious new colors to manifest Van Cleef & Arpels' unique Poetry of Time. Three Extraordinary Objects complete this dive into the heart of rare skills, marrying craftsmanship with a quest for motion to enchant the passing hours.

Van Cleef & Arpels' secret watches are a perfect example of their desire to offer a jeweled setting to the passing of the hours. The first secret watches appeared in the Van Cleef & Arpels collections from the 1920s, revealing the Maison's passion for combining watchmaking and high jewelry. These secret watches continue to surprise with their hidden treasures, blending elegance and jewelry, with dials that remain hidden before being discretely revealed, offering a delicate and unexpected perception of time.

Van Cleef & Arpels' secret watches are inspired by nature, couture, or love stories. The Maison continues to reinterpret its founding themes, always aiming to create surprise and wonderment. Long necklaces or bracelets can now offer unusual games of hide and seek, providing the wearer with a unique and enchanting experience.

Secret Watch Courtesy of Van Cleef & Arples


In conclusion, Van Cleef & Arpels has done it again. Their Watches and Wonders 2023 showcase is nothing short of amazing. The enchanted forest theme is a perfect setting for their unique vision of time, and the Maison continues to impress with their jewelry watches and secret watches. Whether you are a watch enthusiast or not, Van Cleef & Arpels' Watches and Wonders 2023 showcase is an experience not to be missed.
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