In a move that has sent ripples through the Swiss watchmaking industry,
Breitling has announced the acquisition of Universal Genève, a brand renowned for its horological artistry and innovation. This strategic development marks a new era for Universal Genève, promising to restore the glory of a name that once stood as a beacon of luxury timekeeping.
Courtesy of Universal Genève
Founded in 1894, Universal Genève quickly rose to prominence through its inventive designs and technical prowess, particularly in the early to mid-20th century. The brand was a pioneer in the field of chronographs and was celebrated for its in-house movements and legendary models such as the Compax chronographs and the Tri-Compax full calendar. The brand's ingenuity was further exemplified in the 1950s with the Polerouter, designed by the legendary Gérald Genta, and the groundbreaking Microtor movement.
However, the quartz crisis of the 1970s and 1980s presented significant challenges to Universal Genève, leading to a change in ownership and direction. Since 1989, the brand has been under the stewardship of the Hong Kong-based Stelux Group, which has actively maintained its legacy.
Courtesy of Universal Genève
Georges Kern, CEO of Breitling, and Alfred Gantner, Co-Founder of Partners Group and Chairman of the Breitling board, have expressed their commitment to rejuvenating Universal Genève. Recognizing the profound heritage of the brand, they plan to rebuild it as a separate maison under the Breitling umbrella, ensuring that its unique identity and legacy are preserved and celebrated.
The revival of Universal Genève is described as a meticulous labor of love, with a dedicated team being brought on board to oversee the brand's resurgence. Breitling aims to harness its expertise and resources to propel Universal Genève into a new age of watchmaking excellence while staying true to its rich narrative and Swiss traditions.
Courtesy of Universal Genève
Interestingly, this is not the first time Universal Genève and Breitling have been intertwined. As leading specialists in the chronograph field, their paths have crossed as rivals and collaborators. This shared history adds a layer of depth to the acquisition, blending rivalry with mutual respect and admiration.
The task ahead is monumental, yet the teams at Breitling and Universal Genève are up for the challenge. The goal is to see Universal Genève regain its status as a leading name in luxury watchmaking, a vision that both Kern and Gantner are passionately committed to. This revival is not just about bringing back a brand; it's about reviving a legend, a dream turned into a vision.
Courtesy of Universal Genève
The acquisition of Universal Genève by Breitling signifies more than just a change in ownership; it represents a new chapter in the history of Swiss watchmaking. With a commitment to preserving the brand’s storied past while steering it towards contemporary relevance, the revival of Universal Genève under Breitling’s guidance is set to be a journey watched by many. For watch enthusiasts and collectors, this marks an exciting development, heralding the return of a beloved and respected name in the world of luxury timepieces.