In the realm where automotive artistry meets horological precision, a collaboration has ignited a spark that's bound to set hearts racing. The triumvirate of UNIMATIC, RUF, and Highsnobiety has converged to birth the limited-edition Modello Tre U3-RUF watches, a testament to the shared pursuit of pushing boundaries and celebrating icons. These timepieces aren't mere accessories; they're a fusion of automotive heritage and watchmaking prowess, encapsulating the spirit of speed, innovation, and exclusivity.
To understand the significance of this collaboration, we need to rewind the clock and explore the origins of UNIMATIC. Founded in 2015, this Italian watchmaker quickly garnered a reputation for its minimalist aesthetic and uncompromising quality.
Unimatic watches are characterized by their clean lines, functional designs, and robust construction, embodying a "less is more" philosophy that resonates with discerning watch enthusiasts.
Courtesy of UNIMATIC
The brand's focus on essential elements and impeccable craftsmanship has earned it a loyal following among those who appreciate the beauty of simplicity and the allure of understated elegance. With a commitment to using high-quality materials and Swiss movements, UNIMATIC watches are not only visually striking but also built to last, making them a reliable companion for everyday adventures and special occasions alike.
On the automotive front, RUF Automobile GmbH needs no introduction. This German car manufacturer has been a legend in the industry since its inception in 1939. Founded by Alois Ruf Sr., the company has consistently pushed the boundaries of automotive performance, creating iconic vehicles that have captivated enthusiasts worldwide.
RUF is renowned for its meticulous engineering and relentless pursuit of speed. Their cars are not merely machines; they're masterpieces of automotive artistry, blending cutting-edge technology with timeless design. From the legendary Yellowbird to the groundbreaking CTR3, RUF has consistently delivered vehicles that redefine what's possible on the road and track.
Completing this powerhouse trio is Highsnobiety, a global media brand that has become synonymous with contemporary fashion, streetwear, and lifestyle. Founded in 2005, Highsnobiety has evolved into a cultural powerhouse, curating content that resonates with a young and influential audience.
The brand's finger is firmly on the pulse of what's hot and happening, from the latest sneaker drops to emerging artists and designers. Highsnobiety's influence extends far beyond the digital realm, with events, collaborations, and a quarterly print magazine that further solidify its position as a tastemaker and trendsetter.
Courtesy of UNIMATIC
The UNIMATIC x RUF x Highsnobiety collaboration marks a convergence of these three distinct entities, resulting in a collection that's greater than the sum of its parts. The Modello Tre U3-RUF watches pay homage to RUF's 85th anniversary, capturing the essence of the brand's automotive legacy in horological form.
Two distinct models comprise this collection: the U3-RUF-G and the U3-RUF-B. Both are based on UNIMATIC's Modello Tre platform, a versatile chronograph diver that seamlessly blends functionality and style. The U3-RUF-G boasts a cool gray dial accented with RUF green accents, evoking the spirit of the RUF SCR. Meanwhile, the U3-RUF-B features a stealthy matte black dial with RUF yellow highlights, drawing inspiration from the iconic RUF CTR Yellowbird.
The U3-RUF-G is a visual treat for any watch enthusiast. Its brushed stainless steel case exudes a rugged elegance, while the cool gray dial provides a sophisticated backdrop for the RUF green accents. The two concentric circles subdial adds a touch of dynamism, further emphasizing the watch's connection to the world of motorsports.
The RUF green nylon NATO strap complements the overall aesthetic, offering a comfortable and secure fit. The watch's functionality is equally impressive, thanks to the
Seiko VK64 meca-quartz movement, which ensures precise timekeeping and chronograph functions. With a water resistance of 300 meters, the U3-RUF-G is ready for any adventure, whether on land or at sea.
For those who prefer a more understated look, the U3-RUF-B is a compelling option. Its black DLC brushed finish gives the watch a stealthy, almost tactical appearance. The matte black dial with RUF yellow accents creates a striking contrast, ensuring optimal legibility in any lighting condition.
Courtesy of UNIMATIC
The black nylon NATO strap with DLC black brushed finish hardware further enhances the watch's covert appeal. Like its counterpart, the U3-RUF-B is powered by the reliable Seiko VK64 meca-quartz movement and boasts a water resistance of 300 meters. This watch is a testament to the fact that sophistication doesn't have to be flashy; it can be subtle and powerful.
The foundation of any exceptional watch is its case, and the U3-RUF models are no exception. Crafted from 316 stainless steel, a material renowned for its durability and corrosion resistance, these cases are built to withstand the rigors of daily wear and tear. The U3-RUF-G features a brushed finish that exudes a rugged elegance, while the U3-RUF-B boasts a black DLC brushed finish that adds a touch of stealthy sophistication.
Measuring a substantial 40mm in diameter, these watches command attention on the wrist without being overly bulky. The 41.5mm bezel, with its 120-click unidirectional rotation, adds a layer of functionality for divers and adventurers. The screw-down crown and pushers, coupled with the high-quality gaskets, ensure a water resistance of 300 meters, making these watches suitable for even the most daring aquatic pursuits.
Courtesy of UNIMATIC
The dial is where the U3-RUF watches truly come alive. Both models feature a captivating two concentric circles subdial layout that instantly draws the eye. The U3-RUF-G's cool gray dial provides a sophisticated canvas for the RUF green accents, while the U3-RUF-B's matte black dial creates a dramatic backdrop for the RUF yellow highlights.
The hands and indices are generously coated with Super-LumiNova, ensuring optimal legibility in low-light conditions. The U3-RUF-G utilizes Super-LumiNova C1 white for a classic look, while the U3-RUF-B opts for Super-LumiNova GL yellow, adding a touch of vibrancy to its darker aesthetic.
Powering these exceptional timepieces is the Seiko VK64 meca-quartz movement. This hybrid caliber combines the accuracy of a quartz crystal oscillator with the mechanical feel of a traditional chronograph. The result is a movement that's both precise and engaging, offering a satisfying tactile experience with each press of the pushers.
The VK64 boasts a 1/5 second sweep second hand and a 60-minute counter, providing ample functionality for timing various activities. With an accuracy of ±20 seconds per month and a battery life of approximately three years, this movement is a reliable workhorse that requires minimal maintenance.
Courtesy of UNIMATIC
The U3-RUF watches are paired with nylon NATO straps that perfectly complement their overall aesthetic. The U3-RUF-G features a RUF green strap, while the U3-RUF-B sports a black strap with DLC black brushed finish hardware. These straps are not only comfortable and durable but also add a touch of sporty flair to the watches.
With a limited production run of just 100 pieces for each model, the UNIMATIC x RUF x Highsnobiety Modello Tre U3-RUF watches are destined to become highly sought-after collector's items. Their unique blend of automotive heritage, horological craftsmanship, and contemporary design makes them a compelling proposition for watch enthusiasts and car aficionados alike. Priced at €950, these watches offer exceptional value for their quality and exclusivity.