The American Watch Renaissance Three Brands Leading the Charge

Discover the Rise of American Watch Brands: A Celebration of Craftsmanship and Innovation

Words by: Hourstriker Staff
May 12, 2023
In recent years, American watch brands have been on the rise, making a name for themselves in the world of horology. These brands are leading the way in modern watchmaking, showcasing the best of American ingenuity and craftsmanship. Here are three American watch brands that are making America known for watchmaking in modern times.

Shinola is a relatively new American watch brand that was founded in 2011. Based in Detroit, Michigan, Shinola has quickly gained a reputation for producing high-quality watches that are both stylish and durable. In addition to watches, the company also produces bicycles, leather goods, and other accessories. Shinola is dedicated to creating jobs in the US and has made a commitment to hiring and training workers from Detroit. The company's motto, "Where American is Made," reflects its dedication to supporting American manufacturing.

Runwell Chrono Courtesy of Shinola


One of Shinola's most significant achievements is the revival of watchmaking in Detroit. When the company was founded, Detroit had not produced watches since the 1970s. Shinola has helped to bring this industry back to life and has created a new generation of watchmakers in the city. In addition to creating jobs, Shinola is also committed to using sustainable materials in its products. The company has partnered with Horween Leather, a tannery in Chicago, to create leather straps for its watches. Shinola's dedication to quality, sustainability, and American manufacturing has made it one of the most popular American watch brands today.

Hamilton is an American watch brand that was founded in 1892 in Lancaster, Pennsylvania. The company has a long history of producing high-quality watches for both civilians and the military. During World War II, Hamilton produced watches for the US military, and the company's watches were worn by American soldiers in both Europe and the Pacific. Today, Hamilton is known for its stylish and functional watches, which are popular among both watch enthusiasts and casual consumers.

Frogman Auto Courtesy of Hamilton


Hamilton's most significant achievement is its contribution to American watchmaking history. During World War II, the company's watches played a critical role in the war effort, and Hamilton was awarded the Army-Navy "E" Award for Excellence in Production. In the years since the war, Hamilton has continued to innovate and produce high-quality watches that are both stylish and functional. Today, Hamilton's watches are sought after by collectors and watch enthusiasts around the world.

Weiss Watch Company: Based in Los Angeles, California, Weiss Watch Company was founded in 2013 by Cameron Weiss, a watchmaker with a passion for American-made watches. Weiss Watch Company's watches are hand-built in their Los Angeles workshop, using only the finest American-made materials. The brand has quickly made a name for itself in the watch world, winning numerous awards for their innovative designs and dedication to quality.

Standard Issue Field Watch Courtesy of Weiss


Weiss Watch Company's watches are a true representation of American watchmaking at its best. Each timepiece is hand-built using traditional watchmaking techniques, ensuring that every watch is a unique work of art. The brand's flagship model, The Standard Issue Field Watch, is a perfect example of the brand's commitment to quality and craftsmanship. With its stainless steel case, sapphire crystal, and hand-wound mechanical movement, The Standard Issue Field Watch is a true American classic.

In conclusion, these three American watch brands are leading the way in modern watchmaking, showcasing the best of American ingenuity and craftsmanship. Each brand has its own unique story and approach to watchmaking, but they all share a common dedication to quality and innovation. These brands are proof that American watchmaking is alive and well, and they are sure to continue to make a name for themselves in the world of horology.
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