Swatch x Omega MoonSwatch Mission to the Moonphase New Moon

The newest release from the Swatch x Omega collaboration, the MoonSwatch Mission to the Moonphase "New Moon" watch, takes us on a thrilling journey through space with its sleek design and playful nods to the iconic Snoopy character. This isn't your average timepiece; it's a unique meeting of minds between two titans in the watch industry, Swatch and Omega.

Before we delve into the intricacies of the "New Moon" itself, let's take a giant leap back in time and explore the rich history that birthed this special collaboration.



The Swatch story begins in the 1970s and 1980s, a period when the Swiss watch industry was teetering on the brink of collapse. Affordable, battery-powered quartz watches from Asia were flooding the market, threatening the dominance of the traditionally crafted, mechanical Swiss watches. Nicolas Hayek, a visionary leader, emerged during this crisis. In 1983, he orchestrated a merger between ASUAG and SSIH, two struggling Swiss watchmakers, forming the Swatch Group. Hayek's masterstroke was the creation of the Swatch brand.

The Swatch watch was a revelation. It was a lightweight, plastic timepiece that was both stylish and affordable. The brand targeted a younger demographic, and its clever marketing campaigns made Swatch watches a must-have fashion accessory. Swatch watches weren't just about telling time; they were a statement about individuality and self-expression. The brand's bold use of color and unconventional designs helped to revive the Swiss watch industry and redefine the concept of a wristwatch altogether.



While Swatch was busy capturing the hearts of a new generation of watch enthusiasts, Omega was etching its name into the annals of space exploration. In 1965, the Omega Speedmaster became the first watch ever worn on the moon during the Apollo 11 mission. Buzz Aldrin donned the Speedmaster as he took his historic "giant leap for mankind." The Speedmaster's resilience and precision under such extreme conditions solidified its reputation as a tool watch for professional astronauts and enthusiasts alike. The Speedmaster's association with spaceflight, coupled with its timeless design, catapulted it to legendary status.

Fast forward to 2021, and the seemingly unlikely collaboration between Swatch and Omega becomes a reality. The Bioceramic MoonSwatch collection is introduced, taking the world by storm. The collection pays homage to Omega's Speedmaster Professional Moonwatch, featuring a bioceramic case, a quartz chronograph movement, and a playful moon phase complication with everyone's favorite beagle, Snoopy, making an appearance.

The "New Moon" boasts a captivating Bioceramic case. This proprietary material, a blend of high-tech ceramic and bio-sourced plastic, offers a unique combination of durability and lightness. Imagine a watch case that can withstand the occasional bump or scrape without feeling bulky on your wrist – that's the magic of Bioceramic. The black, matte finish of the case on the "New Moon" gives it a stealthy, sophisticated look that's perfect for everyday wear or a night out. For watch collectors who appreciate the finer details, the "New Moon" features a sharp, smooth lug construction and the iconic "dot over 90" detail on the tachymeter bezel – subtle nods to the Speedmaster's design heritage.



The true magic of the "New Moon" unfolds on the watch face. Swatch and Omega haven't skimped on the details here. The dial is a captivating black canvas, punctuated by sharp white subdials and a tachymeter scale bezel, also in white. This creates a striking contrast that makes reading the time and chronograph functions a breeze. But the real star of the show is the moon phase subdial nestled at the 2 o'clock position.

This subdial showcases the moon phase complication, a clever way to keep track of the lunar cycle on your wrist. The "New Moon" lives up to its name with a black moon phase indicator and a black semi-transparent mask. Eagle-eyed watch aficionados will spot a familiar face – our favorite beagle astronaut, Snoopy, is etched onto the moon phase disc, taking a well-deserved nap. This playful touch adds a layer of whimsy to the watch and is a delightful tribute to Omega's longstanding partnership with NASA. For those who enjoy a touch of hidden wonder, the "New Moon" has a secret up its sleeve (or should we say, dial?). Under UV light, a quote from a Snoopy comic strip is revealed on the moon phase subdial, adding a layer of intrigue to the watch.



The "New Moon" isn't just a pretty face; it's a functional timepiece. A quartz chronograph movement powers the watch, ensuring reliable timekeeping and stopwatch functionality. The chronograph's seconds hand, subdial hands, and tachymeter-scaled bezel cater to those who appreciate the utility of a chronograph. The chronograph pushers, located on the right side of the case, are crafted from Bioceramic, ensuring a seamless look and feel.

For a comfortable fit, the "New Moon" comes equipped with a black VELCRO® strap. This unconventional strap choice might raise an eyebrow for some watch traditionalists, but it serves a purpose. The VELCRO® strap is lightweight, durable, and easy to adjust, making it perfect for everyday wear. Plus, it injects a dose of youthful flair into the watch's design.

The MoonSwatch Mission to the Moonphase "New Moon" is more than just a timepiece; it's a conversation starter. The watch's unique blend of materials, playful design elements, and functionality is sure to spark curiosity in watch enthusiasts and space aficionados alike. It's a watch that embodies the spirit of exploration and celebrates the enduring human fascination with the moon.



The "New Moon" is a compelling proposition for a variety of watch enthusiasts. For those new to the world of watches, the "New Moon" offers an accessible way to own a piece of horological history, albeit in a playful and affordable package. Seasoned watch collectors might find the "New Moon" to be a delightful addition to their collection, a conversation starter that bridges the gap between high-end luxury and playful design. Space enthusiasts will undoubtedly appreciate the subtle nods to Omega's spacefaring legacy and the inclusion of Snoopy, a pop culture icon forever linked to lunar exploration.

The MoonSwatch Mission to the Moonphase "New Moon" is a testament to the power of collaboration. Swatch and Omega have taken the worlds of luxury and affordability and merged them into something truly unique. The "New Moon" is a watch that breaks the mold, defying expectations and offering a compelling proposition for a new generation of watch enthusiasts. Whether you're a seasoned collector or just starting your horological journey, the "New Moon" is a timepiece that's sure to ignite your curiosity and spark a love for the wonder of space exploration.