SEVENFRIDAY, known for its unconventional designs and bold aesthetics, has consistently challenged the norms of horology, captivating a global audience with its unique approach to timekeeping. Their watches are not mere instruments to measure the passage of time; they are statements of individuality, expressions of a lifestyle that embraces the unconventional and celebrates the here and now.
SEVENFRIDAY's journey began in 2012, a mere decade ago, with the vision of Daniel Niederer, a watch enthusiast with a passion for industrial design. Inspired by the vibrant energy of Southeast Asia, where the brand was founded, Niederer sought to create timepieces that reflected the region's dynamism and cultural richness. The result was a collection of watches that defied expectations, featuring unconventional shapes, industrial-inspired aesthetics, and a playful approach to time display.
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The brand's name, SEVENFRIDAY, encapsulates its philosophy of living every day to the fullest, embracing the spirit of Friday, the day that marks the beginning of the weekend and the promise of leisure and adventure. This philosophy resonated with a generation of watch enthusiasts who sought timepieces that reflected their own zest for life and their appreciation for unconventional design.
One of the key elements that sets
Sevenfriday apart is its distinctive design language. The brand's watches are instantly recognizable, with their large, cushion-shaped cases, open-worked dials, and intricate displays that showcase the mechanical beauty of the movements within. This industrial-inspired aesthetic, often reminiscent of vintage machinery and measuring instruments, gives SEVENFRIDAY watches a unique character that appeals to those who appreciate the beauty of mechanics and the artistry of engineering.
SEVENFRIDAY's commitment to innovation extends beyond its design philosophy. The brand has consistently pushed the boundaries of watchmaking, experimenting with new materials, technologies, and complications. This dedication to innovation has resulted in a series of groundbreaking timepieces that have redefined the concept of a modern watch.
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The latest addition to SEVENFRIDAY's impressive portfolio is the ME-Series Stone Blue SF-ME3/01, a watch that embodies the brand's spirit of innovation and its commitment to creating timepieces that are both visually striking and technically sophisticated. This new model, inspired by the effortless cool of Italian style, takes the brand's design language in a new direction, blending its signature industrial aesthetic with a touch of classic elegance.
The ME3/01 is a watch that exudes confidence and sophistication. Its stone blue PVD-coated stainless steel case, with its polished hour window insert and grooved bezel filled with blue Berlac lacquer, is a testament to SEVENFRIDAY's meticulous attention to detail. The blue suede strap, with its subtle blue stitching and engraved SEVENFRIDAY logo on the butterfly clasp, complements the case perfectly, adding a touch of refinement to the overall design.
The dial of the ME3/01 is a masterpiece of intricate design and mechanical complexity. Its five-layer construction, featuring a polished rhodium middle layer with triangular pointers at 12 and 9 o'clock, a grainy matt blue baseplate, and a horizontally brushed rhodium top layer with blue lacquered accents, creates a captivating visual experience. The fine sandblasted silver rhodium hour disc, with its relief glossy blue printed numbers and tracks, adds a touch of sophistication to the dial, while the open-worked design allows glimpses of the intricate movement within.
The ME3/01 is not just a beautiful timepiece; it is also a technological marvel. Powered by an automatic skeleton TMI NH70 (M) movement with a 41-hour power reserve, the watch offers exceptional accuracy and reliability. The three sapphire glasses with anti-reflective coating at the bottom provide a clear view of the intricate movement, while the 5ATM water resistance ensures that the watch can withstand the rigors of everyday wear.
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But what truly sets the ME3/01 apart is its connection to the digital world. Thanks to an NFC chip embedded in the caseback, the watch can be connected to the SEVENFRIDAY app (available for iOS and Android), allowing for secured authentication and registration. This feature not only enhances the ownership experience but also provides access to a wealth of information and services, further enriching the connection between the watch and its wearer.
At the heart of the ME3/01 beats an automatic skeleton TMI NH70 (M) movement. This robust and reliable engine, known for its accuracy and durability, provides a 41-hour power reserve, ensuring that the watch keeps ticking even after you've taken it off for the day. The skeletonized design of the movement allows for a captivating view of the intricate mechanics at play, adding another dimension to the watch's visual appeal.
Encasing this mechanical marvel is a three-piece stainless steel case, finished with a stone blue PVD coating that adds a touch of sophistication and durability. Measuring 44.5mm in diameter (3H-9H) and 44mm (12H-6H), the case strikes a balance between wrist presence and wearability, making it suitable for a wide range of wrist sizes. With a thickness of 14.56mm, the watch has a substantial feel without being overly bulky, ensuring a comfortable fit on the wrist.
The ME3/01 boasts a complex and visually engaging dial layout. It's constructed using five distinct layers, each contributing to the watch's unique aesthetic. The middle layer, finished in polished rhodium, features cutouts that reveal the layers beneath and triangular pointers at 12 and 9 o'clock, adding a dynamic element to the design. The baseplate, in a grainy matt blue finish, provides a contrasting backdrop for the other layers, while the top layer, horizontally brushed rhodium with blue lacquered accents, adds depth and complexity. The hour and minute discs, crafted from fine sandblasted silver rhodium, feature relief glossy blue printed numbers and tracks, ensuring legibility and adding a touch of refinement.
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Protecting this intricate dial is a trio of sapphire crystals with anti-reflective coating on the underside. Sapphire crystal is renowned for its exceptional scratch resistance, ensuring that the dial remains pristine even with daily wear. The anti-reflective coating minimizes glare, allowing for optimal readability in various lighting conditions.
The ME3/01 is water-resistant to 5ATM, making it suitable for everyday use and light splashes, but not for swimming or diving. This level of water resistance provides peace of mind, knowing that the watch can withstand accidental exposure to water.
Completing the watch's sophisticated look is a blue suede genuine calf leather strap. Soft and supple, the strap provides a comfortable fit on the wrist, while the blue stitching adds a subtle touch of detail. The stainless steel butterfly clasp, engraved with the SEVENFRIDAY logo, ensures a secure and comfortable closure.
But the ME3/01 is more than just a beautiful and well-crafted timepiece. It also embraces technology, seamlessly integrating with the digital world. An NFC chip embedded in the caseback allows the watch to connect with the SEVENFRIDAY app, available for both iOS and Android devices. This connectivity enables secured authentication and registration, providing an additional layer of security and ownership verification.
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The app also offers a range of features that enhance the ownership experience. Users can access information about their watch, including technical specifications and warranty details. They can also connect with other SEVENFRIDAY owners, sharing their passion for the brand and its unique timepieces.
The ME-Series Stone Blue SF-ME3/01 retails for USD 1,590, CHF 1,416, or EUR 1,527 (all excluding VAT), making it a competitively priced luxury watch that offers exceptional value for money.
Case: Stainless steel with Stone blue PVD coating. 44.5mm (3H-9H) x 44mm (12H-6H). Thickness: 14.56mm. Three sapphire crystals with anti-reflective coating. 5ATM water resistance.
Movement: Automatic Skeleton TMI NH70 (M). 41-hour power reserve.
Dial: Five-layer construction. Polished rhodium cutouts with triangular pointers. Grainy matt blue baseplate. Horizontally brushed rhodium top layer with blue lacquer. Fine sandblasted Silver Rhodium hour disc with relief glossy blue printed numbers and tracks.
Strap: Blue suede genuine calf leather with blue stitching. Stainless steel butterfly clasp with engraved SEVENFRIDAY logo.
Price: USD 1’590,- | CHF 1’416,- | EUR 1’527 (all ex. VAT)
Notes: Connects with the SEVENFRIDAY App (iOS & Android) via an NFC chip for secured authentication and registration. All stainless steel parts are 316L.