SEVENFRIDAY M2/05 Action Talks

SEVENFRIDAY has carved a distinct niche for itself in the watch industry. The brainchild of Daniel Niederer, the brand prides itself on being unlike anything else out there. Founded in 2012, their motto, "show me, don't tell me," perfectly encapsulates their design philosophy. Their timepieces are conversation starters, head turners, and anything but ordinary.

The arrival of the M2 series in 2014 further solidified their reputation for audacious design. Each M series watch draws inspiration from the world of architecture and industrial machinery. The result is a collection of bold, multi-layered dials with unconventional displays and a healthy dose of industrial chic.



Fast forward to 2024, and Sevenfriday is back with a new M2 series release – the M2/05 Action Talks. While the brand stays true to its core design principles with the M2/05, there's a hint of evolution. This new release takes inspiration from SEVENFRIDAY's earliest creations, with a colorway that wouldn't look out of place on a classic car. Think polished golds, rich greens, and a touch of that vintage British tweed aesthetic.

A keen observer will spot a familiar design element making a comeback on the M2/05 – the bouchonné brass PVD animation ring. This ring, first introduced on the M2/04 Whisky Off-Series, adds a touch of sophisticated whimsy to the M2/05. The animation ring is a mesmerizing and eye-catching feature that's become synonymous with the M2 series.

The M2/05's case is crafted from 316L stainless steel, a material renowned for its durability and resistance to corrosion. The bezel is polished stainless steel with a black Berlac® painting filling the grooves, adding a touch of modern contrast to the watch's vintage-inspired aesthetic.

The dial is where the M2/05 truly comes alive. This isn't your typical time display. Instead, it's a captivating, multi-layered masterpiece constructed from seven distinct layers. The stone grey, bouchonné hour plate takes center stage, expertly crafted with CNC machining.



The M2/05 comes equipped with a dark green calfskin leather strap that seamlessly complements the watch's overall color scheme. The strap is adorned with tone-on-tone stitching, adding a touch of understated elegance. Like all SEVENFRIDAY watches, the M2/05 is water resistant to 3 ATM, making it suitable for everyday wear.

Turning the watch over reveals the case back, adorned with unique artwork that cleverly conceals the watch's NFC chip. This chip allows owners to register and authenticate their M2/05 through the SEVENFRIDAY app, adding an extra layer of security and exclusivity. It's an added level of security and exclusivity for collectors, offering peace of mind and battling potential counterfeits.

The M2/05 is more than just a timepiece; it's a statement piece. It's a watch designed for those who march to the beat of their own drum and appreciate unconventional design. It's a conversation starter for those who enjoy a bit of playful defiance on their wrist. With its limited release, the M2/05 is sure to become a coveted addition for watch collectors and SEVENFRIDAY enthusiasts alike.



Beating at the heart of the M2/05 is the reliable Miyota 8215 automatic movement, a Japanese-made workhorse. This automatic movement offers a few key advantages – no winding required, just the motion of your wrist keeps it powered. Additionally, it boasts a decent 40-hour power reserve, so you can take the watch off for a day or so without it stopping.

While the focus of a SEVENFRIDAY watch is primarily on its audacious design, the Miyota 8215 is an excellent choice for a timepiece like this. It's a dependable, straightforward movement that's relatively easy to maintain. That means less fuss and more time for what matters – making a bold statement.

Protecting the intricately crafted dial of the M2/05 is a sapphire crystal. This isn't your average watch glass. Sapphire crystal ranks exceptionally high on the Mohs hardness scale, making it extremely scratch-resistant. Short of a diamond, you'd have a hard time finding anything that could mar the crystal's surface and obscure that mesmerizing dial. The crystal also features a blue anti-reflective coating, enhancing the legibility of the dial.



Of course, with any SEVENFRIDAY, the time display is just the beginning. There's a whole world of detail to explore on that intricately crafted dial. The layered design creates an alluring play of depth and shadow. You could lose yourself for hours just observing the animation ring, rotating along with the movement of your wrist. There's an almost hypnotic quality to the way it catches and reflects light.

The embossed SEVENFRIDAY logo acts as a discreet yet proud affirmation of the brand's identity. The "ACTION TALKS, BULLSHIT WALKS" inscription emblazoned on the dial serves as a daily reminder of the M2/05's philosophy. It's a watch that doesn't take itself too seriously, while simultaneously encouraging you to do the same.



The SEVENFRIDAY M2/05 Action Talks delivers on the brand's promise of unconventional design and audacious expression. It's a watch that refuses to fade into the background and a testament to the brand's bold spirit. Sporting this timepiece is a testament to your appreciation of the unique and the unconventional.

If you're the type of person who craves a watch with a strong personality, the M2/05 might be just what you're looking for. It speaks volumes about your individuality without you having to say a word.