SEVENFRIDAY FREE-D B

SevenFriday is a watch brand that doesn't just tell time, it makes a statement. Founded in 2012, the company has carved a niche for itself by consistently rejecting traditional watch design. They are the self-proclaimed "rebel child" of the watchmaking world, and their newest release, the Sevenfriday Free-D B, perfectly embodies that spirit.

From the beginning, SevenFriday has been all about innovation and pushing boundaries. They've partnered with artists, experimented with color in bold ways, and most importantly, redefined the very shape of a watch. Their distinct aesthetic draws inspiration from the world around us, and the Free-D B is no exception.



The SevenFriday Free-D B is more than just a watch; it's a conversation starter. A quick glance reveals a design that's both futuristic and organic. The biomimicry design draws inspiration from the natural world, with an "insect exoskeleton" protecting the watch face. This unique "shell," crafted from a singular piece of 3D printed polyamide, snaps into place around a core structure that houses the dial and movement.

The use of polyamide is another innovative touch. Commonly used in the medical, aerospace, and racing industries, this ultra-lightweight material is known for its durability and flexibility. SevenFriday saw the potential in this unconventional material to create a watch that was not only functional but also bold and unlike anything else on the market.

The Free-D B isn't afraid to show off its unique construction. The 3D printed shell isn't hidden away; it's a central design element. A keen eye will notice the subtle lines and textures that hint at the printing process, a subtle nod to the cutting-edge technology behind this timepiece.

SevenFriday isn't just interested in creating unique timepieces; they're also committed to sustainability. The polyamide used in the Free-D B is just one example of this commitment. This eco-friendly material is a perfect fit for a forward-thinking brand.



The watch's commitment to eco-friendliness goes beyond the materials used in its construction. The packaging is also crafted from organic PA11, making the entire SevenFriday Free-D B experience as sustainable as possible.

Visually, the SevenFriday Free-D B is unlike anything else on the market. The biomimicry design is immediately eye-catching, and the 3D printed shell adds a touch of industrial chic. The watch comes in three colors: white, turquoise, and pink. Each colorway offers a distinct aesthetic, all while maintaining the core design of the watch.

The dial of the SevenFriday Free-D B is instantly recognizable as a SevenFriday creation but still has its own distinct flavor. Gone are the traditional hands we usually associate with watches. Instead, a trio of domed discs indicates the hours, minutes, and seconds. To read the time, you'll need to adjust your perspective a bit – you'll find the hour indicator at the traditional 12 o'clock position and the minute indicator where you'd typically expect to see the six.

This unconventional timekeeping display is both functional and visually arresting. The black galvanic finished discs with silver indicators and numbers stand out boldly against the colorful backdrop of the 3D printed shell. The hours and minutes are further accentuated by a stainless steel, CNC-machined pointer.



Beneath the Free-D B's futuristic exterior lies a traditional heart. The movement is a Swiss automatic Sellita SW300-1, a reliable workhorse of the watch industry. The choice of this robust movement offers several advantages; it's easy to service, boasts a long-lasting power reserve, and keeps accurate time, ensuring your Free-D B is always ready when you are.

The caseback is another intriguing part of the SevenFriday Free-D B. A 3D printed rotor cover hides the movement. It features the SevenFriday mascot, Riley the bear, a playful touch on an otherwise serious timepiece. The caseback also houses an NFC chip that allows you to verify your watch's authenticity through the SevenFriday App – a thoughtful addition considering the brand's popularity in the counterfeit market.

While the eye is immediately drawn to the case and dial, the strap of the SevenFriday Free-D B also deserves some attention. Crafted from hand-stitched calfskin leather, the strap complements the watch's design without distracting from it. The strap is paired with a 3D printed PA11 MJF insert that echoes the shape of the shell, creating a seamless look.



And remember, sustainability is a core value of the Free-D B. The packaging is crafted from the same organic PA11 material as the shell, ensuring minimal waste. It's a testament to the brand's commitment to eco-friendliness.

Wearing the SevenFriday Free-D B is a statement piece. From its futuristic design to its sustainable materials, this watch refuses to be ignored. It's a conversation starter, a way to express your individuality.

Every aspect of the watch, from the domed sapphire glass front to the intricate caseback, speaks of meticulous craftsmanship. While visually striking, this timepiece doesn't sacrifice utility. The automatic movement keeps precise time, the calfskin strap feels luxurious against your skin, and the sustainable packaging offers a touch of guilt-free luxury.

The answer is subjective and depends largely on your personality and style. Do you embrace the bold and unconventional? Are you a fan of unique, conversation-starting pieces? Does sustainability factor into your purchasing decisions? If you answered "yes" to any of these questions, the SevenFriday Free-D B could be a perfect addition to your watch collection.



The exclusivity of the SevenFriday Free-D B is another appealing factor. With only 30 pieces available of each colorway, you'll join a very select club of owners. Of course, such exclusivity and boundary-pushing design comes at a cost. The SevenFriday Free-D B retails from USD 5,000 to USD 5,500, a price tag reflecting its unique materials and innovative construction.

The SevenFriday Free-D B is a testament to the brand's ability to continually push the boundaries of watch design. It embodies the very definition of innovation and offers a glimpse into the future of watchmaking. From its biomimetic form to its sustainable materials, the watch is not just a timekeeper; it's a statement of the brand's commitment to progress and a challenge to the status quo.