The watch world often fixates on heritage, complications, and horological feats that push the boundaries of mechanical mastery. But every now and then, a brand throws a curveball, reminding us that watches can also be pure, unadulterated fun. Enter
Maurice Lacroix and their latest creation: the Aikon Quartz Colours collection.
Inspired by sun-drenched beaches, vibrant nightlife, and a carefree spirit, this collection is a refreshing departure from the serious, often austere world of luxury watches. But don't let the playful colors fool you; these timepieces are backed by Maurice Lacroix's rich history of horological innovation and commitment to quality.
Courtesy of Maurice Lacroix
Before we dive into the specifics of the Aikon Quartz Colours, let's take a quick trip down memory lane. Maurice Lacroix, a brand known for its blend of Swiss watchmaking heritage and contemporary design, has been making waves in the industry since its founding in 1975. The brand's claim to fame came in the 1990s with the Calypso, a wildly popular model that captured the spirit of the era.
The Calypso's DNA lives on in the Aikon collection, first introduced in 2016. Over the years, the Aikon has evolved, incorporating new materials, complications, and design tweaks while staying true to its core identity: a stylish, versatile watch that doesn't break the bank. The Aikon Quartz Colours collection is the latest chapter in this ongoing story, a testament to Maurice Lacroix's ability to innovate while maintaining its commitment to value.
The creative process behind the Aikon Quartz Colours is as intriguing as the watches themselves. It all started with a mood board, a collage of images, colors, and textures that captured the essence of the collection. The design team at Maurice Lacroix, seemingly tired of the Swiss winter, envisioned a world of sun-kissed beaches, Art Deco architecture, and neon-lit nights. Words like "glitz," "glamour," and "sparkle" filled the air, setting the tone for what was to come.
Courtesy of Maurice Lacroix
The result is a trio of watches that exude joy and energy. Two 35mm models, available in Sunset Pink and Deep Sky Blue, feature diamond-set indexes that catch the light like stars in a clear night sky. These watches are perfect for those who want to add a touch of whimsy to their wrist, without sacrificing sophistication.
For those who prefer a bolder statement, there's the 40mm model in Deep Sky Blue. This watch is equally at home on the beach or in the club, its vibrant dial a conversation starter wherever it goes.
While the colors are undoubtedly the stars of the show, there's more to the Aikon Quartz Colours collection than meets the eye. The cases and bracelets are crafted from stainless steel, a durable material that can withstand the rigors of everyday wear. The finishing is top-notch, with a mix of brushed and polished surfaces that add depth and visual interest.
But perhaps the most impressive feature is the Easy Strap Exchange system. This ingenious mechanism allows you to swap out the bracelet for a different strap in seconds, without the need for any tools. It's a small detail that makes a big difference, giving you the freedom to customize your watch to suit your mood or outfit.
Courtesy of Maurice Lacroix
As the name suggests, color is the defining characteristic of the Aikon Quartz Colours collection. But it's not just about the eye-catching hues; it's about how those colors interact with the watch's design and finishing to create a harmonious whole.
Let's start with the dials. The 35mm models come in two flavors: Sunset Pink and Deep Sky Blue. The Sunset Pink dial is a delicate, almost ethereal shade that evokes images of cotton candy skies and flamingo-filled beaches. The Deep Sky Blue, on the other hand, is a richer, more saturated color that calls to mind the depths of the ocean or a clear summer night. Both dials have a matte finish that adds a touch of understated luxury, while the rhodium-plated M-logo and date window at 3 o'clock provide subtle accents.
The 40mm model also features the Deep Sky Blue dial, but its larger size allows the color to truly pop. Whether you're soaking up the sun or dancing the night away, this watch is guaranteed to turn heads.
But the color story doesn't end with the dials. The diamond-set indexes on the 35mm models sparkle like tiny jewels, adding a touch of glamour to the overall design. The 40mm model opts for plain rhodium-plated indexes, which offer a more understated look while still maintaining a sense of refinement.
Courtesy of Maurice Lacroix
The cases of the Aikon Quartz Colours watches are a testament to Maurice Lacroix's commitment to quality and craftsmanship. Each case is meticulously crafted from stainless steel, a material known for its durability and resistance to corrosion. But it's not just about the material; it's about how that material is shaped and finished.
The Aikon Quartz boasts a distinctive design language, characterized by its sharp angles, integrated lugs, and signature six-arm bezel. The interplay of brushed and polished surfaces adds depth and dimension, creating a watch that is both visually appealing and tactilely satisfying.
And let's not forget the Easy Strap Exchange system. This innovative feature allows you to change the look of your watch in seconds, without the need for any tools. Whether you prefer the classic five-row stainless steel bracelet or a more casual rubber strap, the Aikon Quartz Colours can adapt to your style.
Underneath the hood of each Aikon Quartz Colours watch beats a reliable quartz movement. While some purists may scoff at the lack of mechanical complexity, there's no denying the practicality and accuracy of quartz technology. These watches are designed for everyday wear, offering hassle-free timekeeping and a worry-free ownership experience.
Courtesy of Maurice Lacroix
The Maurice Lacroix Aikon Quartz Colours collection is set to launch in 2024, with prices starting at $1,290 USD for the 35mm models and $1,190 USD for the 40mm model. Considering the quality of materials, craftsmanship, and design, these watches offer exceptional value for the price. Whether you're a seasoned collector or a first-time buyer, the Aikon Quartz Colours collection is sure to put a smile on your face.
The Aikon Quartz Colours collection is more than just a group of watches; it's a celebration of life, color, and individuality. These watches are not meant to be taken too seriously. They're designed to be worn, enjoyed, and shared with the world.