M.A.D.Editions M.A.D.1S

In the realm of horology, where time is both a measure and an art form, few names command as much respect and admiration as Maximilian Büsser and his brainchild, MB&F. Known for their groundbreaking, avant-garde timepieces that push the boundaries of design and engineering, MB&F has carved a niche for itself as a purveyor of horological masterpieces.



However, in 2021, Büsser embarked on a new venture, one that aimed to democratize the world of high-end watchmaking and make it accessible to a wider audience. This venture was christened M.A.D.Editions, and its inaugural offering, the M.A.D.1, was a testament to Büsser's vision of creating timepieces that were both innovative and affordable.



The M.A.D.1 was more than just a watch; it was a statement of intent, a symbol of Büsser's commitment to making horological artistry accessible to all. It was a watch that embodied the spirit of MB&F, with its unconventional design and focus on mechanical ingenuity, yet it came at a price point that was far more approachable than the brand's flagship creations.



The M.A.D.1 quickly captured the hearts and minds of watch enthusiasts around the world, and its success paved the way for a series of iterations that further refined and expanded upon its original concept. Now, three years later, M.A.D.Editions is ready to unveil the next chapter in the M.A.D.1 saga: the M.A.D.1S.



The M.A.D.1S is not merely an update or a facelift; it is a complete reimagining of the M.A.D.1, a watch that takes the original concept and elevates it to new heights. The "S" in its name stands for "Slimmer, Single cylinder, and Swiss made movement," and these three attributes encapsulate the essence of this new timepiece.



The first and most noticeable change is the slimmer profile. The original M.A.D.1, while groundbreaking in its design, was a rather tall watch, measuring 18.8mm in height. The M.A.D.1S, on the other hand, has been streamlined to a svelte 15mm, thanks to the adoption of a single cylinder display. This not only enhances the watch's wearability but also lends it a more refined and elegant aesthetic, as seen in the provided image.



The single cylinder display is a departure from the original M.A.D.1, which featured two cylinders, one for hours and one for minutes. While this change might make it slightly more challenging to read the time with absolute precision, it is a testament to the M.A.D.1S's focus on form and function. The large, 40mm-diameter hour cylinder still provides ample legibility, and the overall effect is one of streamlined sophistication.



Perhaps the most significant upgrade in the M.A.D.1S is the inclusion of a Swiss-made movement. The original M.A.D.1 utilized a Japanese Miyota 821A movement, which was chosen for its unidirectional winding mechanism, a crucial element in the watch's design. However, Büsser and his team always envisioned the M.A.D.1 with a Swiss heart, and the M.A.D.1S finally realizes that dream.



The La Joux-Perret G101 movement that powers the M.A.D.1S is a testament to Swiss watchmaking prowess. It beats at a frequency of 28,000 bph/4 Hz, boasts a power reserve of 68 hours, and features the all-important unidirectional winding mechanism that drives the watch's mesmerizing rotor display.



The rotor display, a hallmark of the M.A.D.1 series, is where the watch truly comes alive. The rotor, traditionally hidden on the back of a watch, is proudly displayed on the dial, spinning rapidly with every flick of the wrist. This kinetic spectacle is not just a visual treat; it is a reminder of the mechanical marvels that lie beneath the surface, a celebration of the artistry and ingenuity that goes into creating a timepiece.



The M.A.D.1S also features several subtle design tweaks that further enhance its appeal. The lugs have been slimmed down to match the sleeker case, and the winding rotor has been redesigned for improved transparency, offering a glimpse into the intricate workings of the movement. The 42mm case, a perfect size for both men and women, retains the mix of 316L stainless steel, mineral glass, and sapphire crystal that has become a signature of the M.A.D.1 series.



One of the most remarkable aspects of the M.A.D.1S is its price. Despite the significant upgrades and the inclusion of a Swiss-made movement, the M.A.D.1S remains true to the M.A.D.Editions philosophy of accessibility, retailing for CHF 2,900 + VAT. This makes it one of the most affordable Swiss-made watches on the market, and a testament to Büsser's commitment to making horological excellence available to all.



The M.A.D.1S also adheres to the unique distribution model that M.A.D.Editions has pioneered. The watch will be available to 'Friends' (suppliers) and 'Tribe' members (MB&F collectors) in a limited series with bespoke purple accents on the dial. For the general public, the M.A.D.1S will debut with ice-blue accents, and will be available through a raffle system that ensures fair distribution and prevents scalping.



The M.A.D.1S, with its sleek and streamlined design, is a visual treat that captivates the eye and invites closer inspection. The 42mm stainless steel case, a perfect balance of size and presence, sits comfortably on the wrist, while the mix of mineral glass and sapphire crystal creates a fascinating interplay of light and reflections.



The dial, or rather the lack thereof, is where the M.A.D.1S truly distinguishes itself. In place of a traditional dial, we find a mesmerizing display of mechanical ingenuity. The single cylinder, proudly showcasing the hours, rotates gracefully, offering a unique and dynamic way to read the time. The engraved numerals, filled with Super-LumiNova, ensure legibility even in low-light conditions, adding a touch of practicality to the avant-garde design.



But the true star of the show is the winding rotor, prominently displayed on the dial side. As you move your wrist, the rotor spins with a captivating frenzy, a testament to the kinetic energy that powers the watch. This visual spectacle is a constant reminder of the mechanical marvels that lie within, a celebration of the artistry and craftsmanship that have gone into creating this timepiece.



The La Joux-Perret G101 movement, visible through the transparent caseback, is a masterpiece in its own right. Its intricate workings, meticulously finished and decorated, are a testament to Swiss watchmaking expertise. The unidirectional winding mechanism, a key element in the M.A.D.1S's design, ensures that the rotor spins only in one direction, maximizing its efficiency and contributing to the watch's impressive 68-hour power reserve.



The black calfskin leather strap, with its contrasting blue stitching, adds a touch of sportiness to the watch's overall aesthetic. The stainless steel folding buckle, engraved with the M.A.D.Editions logo, is a testament to the brand's attention to detail and commitment to quality.



The M.A.D.1S is water-resistant to 30 meters, making it suitable for everyday wear and light splashes. However, it's important to remember that this is not a dive watch, and it's best to avoid submerging it in water for extended periods.



The M.A.D.1S is more than just a timepiece; it is a testament to the power of innovation and the pursuit of excellence. It is a watch that challenges conventions, pushes boundaries, and redefines what a mechanical watch can be. It is a watch that invites you to experience the thrill of horological artistry, to appreciate the beauty of intricate mechanisms, and to celebrate the ingenuity of human creativity.



And perhaps most importantly, the M.A.D.1S is a watch that is accessible to all. With its price tag of CHF 2,900 + VAT, it offers an entry point into the world of high-end watchmaking that is both inviting and attainable. It is a watch that democratizes horological luxury, making it possible for anyone to own a piece of mechanical art that is both beautiful and meaningful.