Few watches have captured the essence of everyday luxury quite like the
Longines Conquest. Born in the heart of Switzerland in 1954, this collection has been a silent witness to the evolution of style and technology, all while maintaining an unwavering commitment to its core values: a harmonious blend of audacity, enduring design, and sporty refinement. As we celebrate the 70th anniversary of this horological legend, Longines has unveiled a new generation of Conquest watches that pay homage to their heritage while embracing the demands of modern life.
The Conquest was not just a watch; it was a declaration of intent. In a bold move that solidified its place in history, the collection became the first Longines line to have its name officially protected by the Swiss Federal Institute of Intellectual Property (IPI) in 1954. This marked the beginning of a legacy that would span decades, adapting and evolving with the times.
Courtesy of Longines
From its inception, the Conquest line was designed to be more than just a timekeeping instrument. It was meant to be a companion for those who dared to push boundaries, a symbol of both aspiration and achievement. The collection's design language has always been a delicate dance between performance and aesthetics, seamlessly integrating cutting-edge technology with an understated elegance that transcends trends.
As the Conquest collection enters its 70th year, Longines has unveiled a range of new models that capture the spirit of the original while catering to the discerning tastes of contemporary watch enthusiasts. These new timepieces are available in a variety of sizes, colors, and materials, ensuring there's a perfect Conquest for every wrist and every occasion.
One of the most striking aspects of the new Conquest collection is its versatility. Whether you're conquering the boardroom or exploring the great outdoors, these watches are designed to be your constant companion. The stainless steel and bi-material cases, with their alternating polished and satin-finished surfaces, exude a sense of understated luxury, while the water resistance up to 10 bar (100 meters) ensures they can handle even the most adventurous pursuits.
Under the hood, these watches are powered by exclusive Longines self-winding mechanical movements equipped with silicon balance springs and non-magnetic components. This technological prowess ensures exceptional accuracy and durability, exceeding the ISO 764 standard for magnetic resistance by a factor of ten.
Courtesy of Longines
The 34mm three-hand models, featured in the new Longines campaign with Ambassadors of Elegance Zhao Liying, Suzy, and Barbara Palvin, are a testament to the brand's commitment to feminine elegance. Available with green, pink, or blue dials, these watches effortlessly transition from day to night, from casual to formal.
The dials, with their external snailing, are a masterclass in understated sophistication. The eleven applied silvered hour markers and date aperture at 6 o'clock create a clean, uncluttered look, while the Super-LumiNova®-coated hour markers and hands ensure optimal legibility in any lighting condition.
But the 34mm Conquest is more than just a pretty face. It's a versatile timepiece that can be dressed up or down to suit your personal style. Choose from a stainless steel bracelet with a triple safety folding clasp or a colored rubber strap with hourglass motifs and a double safety folding clasp with micro-adjustment.
To cater to a wider range of tastes and preferences, the new Conquest collection also introduces 30mm and 38mm three-hand models, as well as a 42mm chronograph. The 30mm variant comes in a variety of dial colors and finishes, including silver sunray, blue sunray, green sunray, and white mother-of-pearl with diamond hour markers. The 38mm model offers even more options, with silver, green, blue, black, and champagne sunray dials.
The 42mm chronograph, a favorite among watch enthusiasts who appreciate a sporty aesthetic, has also received an update with new variations of silvered matt dials. The blue or green sub-second dial and counters, paired with the ceramic tachymetric bezel, create a dynamic and eye-catching look.
Courtesy of Longines
The new Conquest models are a testament to Longines' unwavering commitment to quality and precision. The cases, available in stainless steel or bi-material, boast a captivating interplay of polished and satin-finished surfaces. This creates a dynamic and visually arresting aesthetic that catches the light from every angle. The cases are not only beautiful but also functional, offering water resistance up to 100 meters, making them suitable for swimming and snorkeling.
The dials of the new Conquest watches are a true feast for the eyes. The sunray finish, available in a variety of colors, creates a captivating depth and luminosity. The applied hour markers, meticulously crafted and precisely aligned, add a touch of refinement, while the Super-LumiNova®-coated hands and markers ensure excellent legibility in low-light conditions.
But the true heart of these watches lies within their mechanical movements. Longines has equipped the new Conquest models with exclusive self-winding calibers featuring silicon balance springs and non-magnetic components. This innovative technology ensures exceptional accuracy and resistance to magnetic fields, a testament to Longines' dedication to pushing the boundaries of horological engineering.
Courtesy of Longines
The 34mm Conquest models, as seen on the wrists of Longines' Ambassadors of Elegance, are a masterclass in feminine sophistication. These timepieces are available in three captivating dial colors: green, blue, and pink. Each color offers a unique personality, from the vibrant energy of green to the serene tranquility of blue and the playful charm of pink.
The dials are adorned with eleven applied silvered hour markers and a discreet date window at 6 o'clock. The external snailing adds a subtle texture that enhances the depth and richness of the dial color. The overall effect is one of understated elegance, a watch that can effortlessly complement any outfit or occasion.
The 34mm Conquest is also available with a stainless steel bracelet or a colored rubber strap, offering a choice between classic refinement and sporty chic. The bracelets feature a triple safety folding clasp, while the rubber straps boast an hourglass motif and a double safety folding clasp with micro-adjustment for a perfect fit.
The new Conquest collection is not limited to a single size. In addition to the 34mm models, Longines also offers 30mm and 38mm three-hand versions, catering to a wider range of preferences and wrist sizes. The 30mm models are available with silver, blue, green, or white mother-of-pearl dials, while the 38mm models offer a choice of silver, green, blue, black, or champagne sunray dials.
For those who crave a touch of sportiness, the 42mm Conquest chronograph is the perfect choice. These models feature a bold and dynamic design, with a tachymeter bezel and chronograph subdials that exude a sense of action and adventure. The new variations of silvered matt dials with blue or green accents further enhance the sporty appeal of these timepieces.
The chronograph is available with a stainless steel bracelet or a color-matched rubber strap, allowing you to customize the look to suit your individual style. The rubber straps, with their hourglass motif and double safety folding clasp, offer a comfortable and secure fit, even during active pursuits.
Courtesy of Longines
The Longines Conquest 70th Anniversary collection offers exceptional value for its price. The 34mm three-hand models retail for $2,075.00, a price that reflects the watch's high quality, innovative technology, and timeless design.
In conclusion, the new Longines Conquest 70th Anniversary watches are a testament to the brand's enduring legacy of craftsmanship, innovation, and elegance. With their stunning design, advanced technology, and versatile appeal, these watches are destined to become cherished heirlooms for generations to come.