The watch world is an expansive universe, filled with constellations of brands, each with their own unique story and celestial offerings. Among these, Delma, a Swiss watchmaker with a legacy spanning a century, shines brightly. Their recent release, the Midland Automatic, is a timepiece that not only tells time but also tells a tale of heritage, innovation, and a nod to the bold aesthetics of the 1980s.
Founded in 1924 by brothers Adolf and Albert Gilomen,
Delma quickly established itself as a brand synonymous with quality and precision. The Gilomen brothers, fueled by a passion for horology and a dedication to Swiss watchmaking traditions, embarked on a journey to create timepieces that were not only functional but also aesthetically pleasing. Their early creations, often featuring intricate movements and elegant designs, quickly gained recognition in the watch community.
Courtesy of Delma
Throughout the decades, Delma continued to evolve, adapting to changing tastes and technological advancements while remaining true to its core values of craftsmanship and innovation. The brand's commitment to quality was evident in every timepiece they produced, from their early pocket watches to their later forays into sports and diving watches.
Delma's history is marked by a series of milestones. In 1946, the brand introduced its first chronograph, the Midland, which quickly became a favorite among sports enthusiasts and watch aficionados alike. The Midland's success paved the way for a series of iconic sports watches, solidifying Delma's reputation as a leader in the field.
In the 1980s, Delma embraced the bold and geometric designs of the era, creating timepieces that were both stylish and functional. These watches, with their distinctive shapes and vibrant colors, became a symbol of the decade's exuberant spirit.
Now, in 2024, Delma has returned to its roots, drawing inspiration from its 1980s heritage to create the new Midland Automatic. This watch, a modern reinterpretation of a classic design, is a testament to Delma's enduring legacy and its commitment to innovation.
Courtesy of Delma
The Midland Automatic is a watch that effortlessly bridges the gap between past and present. It pays homage to the bold aesthetics of the 1980s while incorporating modern design elements and cutting-edge technology. The watch's tonneau-shaped case, a hallmark of 1980s design, is seamlessly integrated with a new bracelet, creating a sleek and cohesive look. The fluted bezel, another nod to the past, adds a touch of classic elegance, while the brushed stainless steel finish gives the watch a contemporary feel.
The salmon dial, a vibrant and eye-catching color, is enhanced with a pyramid guilloche pattern, a decorative technique that adds depth and texture. The applied baton indexes and hour and minute hands, filled with Super-LumiNova BGW9, ensure legibility in any lighting condition. The red-tipped seconds hand adds a pop of color, further enhancing the watch's visual appeal.
The Midland Automatic is not just about looks. It's powered by a Swiss-made automatic movement, the SW 200-1, which is known for its reliability and accuracy. The movement is visible through the exhibition case back, allowing you to admire its intricate workings. The DELMA customized rotor adds a personalized touch, further distinguishing this watch from the crowd.
With a water resistance of 10 ATM, the Midland Automatic is more than capable of handling everyday wear and tear. Whether you're wearing it to the office or out on the town, this watch is sure to turn heads.
Courtesy of Delma
The Midland Automatic doesn't merely tell time; it tells a story of design evolution. The tonneau-shaped case, a beloved hallmark of the 1980s, is reimagined with smooth lines and a contemporary integrated bracelet. This fusion of classic and modern elements results in a harmonious aesthetic that's both nostalgic and fresh.
The fluted bezel, a throwback to vintage designs, adds an extra layer of visual intrigue. It's a subtle detail that elevates the watch's overall look, creating a dynamic interplay of light and shadow on the wrist.
The dial is where the Midland Automatic truly shines. The salmon hue, a bold and unexpected choice, is captivatingly vibrant. It's a color that exudes warmth and personality, making the watch stand out from the sea of black and white dials. The pyramid guilloche pattern adds a touch of sophistication, creating a mesmerizing visual effect that draws you in.
The applied baton indexes and hands, filled with Super-LumiNova BGW9, provide excellent legibility in all lighting conditions. The red-tipped seconds hand adds a playful touch, injecting a sense of dynamism into the watch's otherwise refined appearance.
The Midland Automatic is powered by the SW 200-1, a Swiss-made automatic movement renowned for its precision and dependability. This workhorse movement ensures accurate timekeeping, making the Midland Automatic a reliable companion for everyday wear.
Courtesy of Delma
The exhibition case back reveals the intricate workings of the movement, a visual treat for watch enthusiasts. The DELMA customized rotor, adorned with the brand's logo, adds a personal touch, further emphasizing the watch's exclusivity.
Measuring 40.5mm in diameter, the Midland Automatic strikes a perfect balance between boldness and wearability. It's not overly large, making it suitable for a wide range of wrist sizes. The integrated bracelet, with its smooth links and comfortable fit, ensures that the watch sits snugly on your wrist without feeling cumbersome.
The butterfly clasp with pushers adds to the watch's convenience, allowing for easy on and off. The 10 ATM water resistance means you don't have to worry about getting the watch wet, whether you're washing your hands or caught in a sudden downpour.
With a retail price of $1,350, the Delma Midland Automatic offers exceptional value for a Swiss-made automatic watch with a unique design and high-quality components. It's a watch that's sure to appeal to both seasoned collectors and newcomers to the world of horology.
The Midland Automatic doesn't just tell time; it tells a story of heritage, innovation, and design. It's a watch that's both a conversation starter and a reliable companion. Whether you're a fan of vintage aesthetics, appreciate modern design, or simply want a watch that's different from the norm, the Midland Automatic is worth considering.
Courtesy of Delma
The Delma Midland Automatic is a testament to the brand's ability to blend tradition with innovation. It's a watch that captures the spirit of the 1980s while embracing the design sensibilities of the modern era. It's a watch that's not afraid to be different, and that's precisely what makes it so appealing.
If you're looking for a watch that's stylish, reliable, and offers exceptional value, the Midland Automatic should be at the top of your list. It's a watch that you'll be proud to wear and one that will undoubtedly spark conversations wherever you go. So, go ahead, embrace the boldness, celebrate the heritage, and experience the unique charm of the Delma Midland Automatic.