The realm of watchmaking is an arena where heritage and innovation perpetually vie for dominance. Few brands epitomize this dynamic tension as elegantly as Certina, a Swiss watchmaker whose lineage is interwoven with the very fabric of horological history. With the launch of their new DS-7 Chrono Auto,
Certina once again asserts its commitment to pushing boundaries, this time drawing inspiration from the electrifying world of padel.
Established in 1888 by the Kurth brothers in Grenchen, Switzerland, Certina quickly earned a reputation for producing timepieces that were not merely functional, but also remarkably durable. Their pioneering "DS Concept," introduced in 1959, revolutionized watchmaking by incorporating a series of protective measures - including a reinforced case, a shock-absorbent movement mounting, and a specially designed crystal gasket - that significantly enhanced the watch's resistance to shocks, water, and dust. This innovation cemented Certina's position as a frontrunner in the production of robust, reliable watches, particularly suited for active individuals and athletes.
Courtesy of Certina
Over the years, the DS (Double Security) Concept has become synonymous with Certina, and their DS collection boasts a diverse range of timepieces that seamlessly blend resilience with refined aesthetics. From the rugged DS Action Diver, built to withstand the rigors of deep-sea exploration, to the sophisticated DS Podium, exuding understated elegance, the DS collection caters to a wide spectrum of tastes and lifestyles.
The new DS-7 Chrono Auto represents the latest chapter in Certina's illustrious history. Conceived as an homage to the burgeoning sport of padel, which has witnessed an explosion in popularity in recent years, this timepiece encapsulates the dynamism and energy of this fast-paced game. Padel, often described as a hybrid of tennis and squash, is characterized by its rapid rallies, strategic volleys, and the ingenious use of the court's walls. It is a sport that demands agility, precision, and unwavering focus, qualities that are mirrored in the design and functionality of the DS-7 Chrono Auto.
Courtesy of Certina
From the moment you lay eyes on this watch, its sporty character is undeniable. The 42mm stainless steel case, both brushed and polished to perfection, commands attention without being overly ostentatious. It strikes a harmonious balance between robustness and refinement, a testament to Certina's mastery of watchmaking craftsmanship. The tachymeter scale, etched along the bezel, adds a touch of racing-inspired flair, hinting at the watch's affinity for action and adventure.
The dial, available in a choice of dark blue, green, or black, is a visual treat. It is adorned with an embossed grid structure that evokes the crisscrossed lines of a padel court's net and rebound walls, subtly reinforcing the watch's connection to the sport. The Super-LumiNova® coated hands and indexes ensure legibility even in low-light conditions, a crucial feature for those who live life on the go. The chronograph functions, including a stop-seconds hand and a 30-minute counter, are intuitively arranged, allowing for effortless tracking of elapsed time.
Beneath its striking exterior lies a mechanical heart that beats with unwavering precision. The DS-7 Chrono Auto is powered by an automatic ETA A05.231 movement, equipped with a silicon balance spring. This cutting-edge technology offers several advantages over traditional metallic balance springs, including enhanced resistance to magnetic fields, temperature fluctuations, and shocks. It also contributes to the watch's impressive 68-hour power reserve, ensuring that it remains accurate even after days of inactivity.
Courtesy of Certina
The first thing you'll notice when you strap on the DS-7 Chrono Auto is its substantial presence on the wrist. The 42mm case diameter is a bold statement, but it's not overwhelming. It's a size that exudes confidence without sacrificing wearability. Whether you're sporting it on the court or in the boardroom, it's a watch that commands respect. The stainless steel construction gives it a solid, hefty feel, reassuring you that this is a timepiece built to last.
The dial is where the DS-7 Chrono Auto truly comes alive. The embossed grid pattern is a masterstroke, adding a layer of visual texture that's both intriguing and functional. It's a subtle nod to the sport of padel, but it also serves a practical purpose, helping to break up the dial and enhance legibility. The Super-LumiNova® filled hands and indices glow brightly in the dark, ensuring that you can always keep track of time, even in the heat of a late-night match.
The chronograph functions are a joy to use. The pushers have a satisfying click, and the stop-seconds hand snaps back to zero with satisfying precision. The 30-minute counter at 3 o'clock is a useful addition, allowing you to time your intervals or keep track of the game's progress. It's a testament to Certina's attention to detail that even the date window at 6 o'clock blends seamlessly into the overall design.
Courtesy of Certina
Flipping the watch over, you're greeted by a sapphire crystal case back that offers a glimpse into the intricate workings of the ETA A05.231 movement. The silicon balance spring, gleaming like a jewel, is a testament to Certina's commitment to innovation. This cutting-edge technology ensures that the DS-7 Chrono Auto remains accurate even in the face of magnetic fields and temperature fluctuations, making it a reliable companion for any adventure.
But the DS-7 Chrono Auto isn't just about looks and performance; it's also about comfort. The stainless steel bracelet is a masterpiece of engineering, with links that articulate smoothly and a clasp that locks securely. The quick-change system allows you to swap out the bracelet for a strap in seconds, giving you the freedom to customize your watch to suit your mood or occasion.
So, where does the DS-7 Chrono Auto fit in the grand scheme of things? It's a watch that occupies a sweet spot in the market, offering a compelling blend of style, functionality, and value. It's a watch that can hold its own against more expensive competitors, thanks to its impressive build quality, innovative movement, and thoughtful design.
Courtesy of Certina
Whether you're a die-hard padel enthusiast or simply someone who appreciates a well-made watch, the DS-7 Chrono Auto is a worthy contender for your wrist. It's a timepiece that embodies the spirit of sport, adventure, and precision, all wrapped up in a package that's both rugged and refined.
And let's not forget the price. With a recommended retail price starting at CHF 1,685, the DS-7 Chrono Auto offers exceptional value for money. It's a watch that punches well above its weight, delivering a level of quality and performance that belies its price tag.