Bell & Ross BR 05 Artline Steel and Gold

From the earliest sundials to the intricate mechanical marvels of today, the quest to capture the essence of time has led to a captivating dance between function and form. Among the horological maisons that have consistently pushed the boundaries of this art form, Bell & Ross stands as a beacon of innovation, known for their aviation-inspired designs and unwavering commitment to precision engineering. The brand's latest creation, the BR 05 Artline Steel & Gold, is a testament to this legacy, seamlessly blending heritage with contemporary aesthetics.

Bell & Ross's story began in 1992, when Bruno Belamich and Carlos A. Rosillo, two childhood friends with a shared passion for aviation and watchmaking, embarked on a journey to create timepieces that mirrored the functionality and precision demanded by pilots and astronauts. Their vision was to bring the spirit of the cockpit to the wrist, resulting in watches that were not only reliable instruments but also objects of desire.



Over the years, Bell & Ross has carved a niche for itself with its iconic square-cased watches, drawing inspiration from aeronautical instruments and the geometric shapes found in aircraft cockpits. Their timepieces have graced the wrists of pilots, adventurers, and watch enthusiasts alike, becoming synonymous with rugged elegance and technical prowess.

In 2019, Bell & Ross introduced the BR 05 collection, a bold departure from their traditional aviation-inspired designs. This new line embraced a more urban aesthetic, featuring a rounded square case with integrated bracelet, exuding a sophisticated yet sporty vibe. The BR 05 quickly gained popularity, resonating with a new generation of watch collectors who sought a timepiece that could effortlessly transition from the boardroom to the weekend getaway.

The BR 05 Artline Steel & Gold, a limited edition of only 99 pieces, represents a new chapter in the BR 05 saga. As its name suggests, this timepiece takes the artistic dimension of the collection to new heights, infusing it with a touch of Art Deco flair. Inspired by the streamlined fuselages of 1940s aircraft, the watch's design language evokes a sense of nostalgia while remaining firmly rooted in the present.



The Artline's most striking feature is its intricate fluted decoration, which adorns the bezel and bracelet links. This motif, reminiscent of the corrugated metal used in early aircraft construction, adds a unique texture and visual depth to the watch. The contrast between the satin-finished and polished steel surfaces further enhances the watch's aesthetic appeal, creating a captivating interplay of light and shadow.

One cannot help but be drawn to the Artline's dial, a masterpiece of minimalist elegance. The traditional numerals have been replaced with luminescent baton indices, echoing the design of the hour and minute hands. The gold seconds hand gracefully sweeps across the sunray brown dial, adding a touch of warmth and sophistication. The overall effect is one of refined simplicity, where every element serves a purpose and contributes to the watch's harmonious design.

The Artline's case, measuring a versatile 40mm in diameter, is a testament to Bell & Ross's mastery of materials and design. Crafted from satin-finished and polished steel, it exudes a rugged yet refined character, perfectly complementing the watch's sporty aesthetic. The rose gold bezel, offset against the steel case, adds a touch of luxury and warmth, creating a striking visual contrast that is both bold and sophisticated.



But the Artline's case is more than just a pretty face. It boasts a screw-down crown and crown guard, ensuring water resistance up to 100 meters, making it a suitable companion for aquatic adventures. The sapphire case-back, secured with screws, offers a tantalizing glimpse into the watch's mechanical heart, revealing the intricate workings of the BR-CAL.321-1 caliber and its mesmerizing 360° oscillating weight.

At the heart of the BR 05 Artline Steel & Gold beats the BR-CAL.321-1, an automatic mechanical movement renowned for its reliability and precision. This workhorse caliber, based on the Sellita SW300-1, has been modified by Bell & Ross to deliver a power reserve of 54 hours, ensuring the watch keeps ticking even after a day of rest.

The movement's performance is matched only by its aesthetic appeal. Visible through the sapphire case-back, the BR-CAL.321-1 is adorned with Côtes de Genève decoration and a rose gold-plated oscillating weight, adding a touch of opulence to the watch's mechanical soul.



The Artline's dial is a masterclass in minimalist design. The absence of traditional numerals allows the luminescent baton indices to take center stage, creating a clean and uncluttered aesthetic. The hour and minute hands, also filled with Super-LumiNova, echo the design of the indices, ensuring optimal legibility in low-light conditions.

The sunray brown dial, a departure from the traditional black or silver, adds a touch of warmth and vintage charm to the watch. The gold seconds hand, gliding effortlessly over the dial, completes the harmonious composition, creating a timepiece that is both functional and visually arresting.

The BR 05 Artline Steel & Gold comes with an integrated bracelet, seamlessly blending with the case to create a cohesive and ergonomic design. The bracelet's H-link construction, crafted from satin-finished and polished steel with rose gold accents, mirrors the fluted decoration found on the bezel and case, reinforcing the watch's Art Deco inspiration.

The bracelet secures comfortably on the wrist with a folding buckle, also made from satin-finished and polished steel. The buckle's discreet design ensures that it doesn't detract from the watch's overall aesthetic, while its sturdy construction guarantees a secure fit.



With a price tag of $12,800, the BR 05 Artline Steel & Gold is not just a watch; it's a statement piece, a symbol of Bell & Ross's unwavering commitment to innovation, craftsmanship, and artistic expression. Its limited production run of 99 pieces further adds to its exclusivity, making it a coveted object of desire for collectors and enthusiasts alike.

In a world where time is a precious commodity, the BR 05 Artline Steel & Gold serves as a reminder to cherish every moment, to embrace the beauty of design, and to appreciate the intricate mechanics that make our lives tick. It's a watch that transcends its utilitarian purpose, becoming an extension of one's personality, a reflection of their unique style and appreciation for horological artistry.