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Bamford London x Snoopy In Style Limited-Edition Steel GMT watch marks a special collaboration, celebrating the enduring appeal of the Peanuts comic strip and its intersection with the world of fashion. This limited-edition timepiece, created for the "Snoopy In Style: A History of Peanuts and Fashion" exhibition in Paris, isn't just a functional instrument; it's a wearable piece of pop culture history.
Bamford London, known for its personalized luxury products and bold designs, has found a delightful partner in Snoopy, the globally recognized beagle from Charles M. Schulz's Peanuts. This isn't the first foray into the world of pop culture for Bamford, but it stands out due to the sheer cultural weight of Snoopy and the Peanuts gang. The collaboration deftly combines Bamford's modern, sporty aesthetic with the playful, nostalgic charm of Snoopy, resulting in a watch that appeals to both serious watch enthusiasts and fans of the comic strip.
Courtesy of Bamford
The heart of this collaboration lies in the "Joe Cool" persona of Snoopy. This iconic depiction of Snoopy, sporting sunglasses and leaning with an air of nonchalant confidence, perfectly embodies the spirit of the watch – stylish, fun, and slightly irreverent. It's a reminder that even in the serious world of horology, there's always room for a touch of whimsy. The exhibition itself, "Snoopy In Style", provides a fitting backdrop, as it explores the interplay between fashion and the Peanuts characters throughout the decades.
The watch itself boasts a 40mm stainless steel case, a versatile size that suits a wide range of wrist sizes. The case is crafted from 316L grade stainless steel, known for its corrosion resistance and durability, indicating that this watch is not just meant for display; it's designed to be worn and enjoyed. The sapphire crystal glass, treated with an anti-reflective coating, ensures excellent legibility in various lighting conditions. The stainless steel case back completes the robust and sporty feel of the watch.
Courtesy of Bamford
The dial is where the Snoopy character truly takes center stage. Rendered in a gloss black finish, it provides a stark, contrasting backdrop for the luminous elements. Snoopy, in his "Joe Cool" guise, occupies the central position, his arms cleverly serving as the hour and minute hands. This playful integration of the character into the core functionality of the watch is a testament to Bamford's design ingenuity. The hands, along with the hour markers, are filled with blue LumiNova, providing a vibrant glow in low-light conditions. This choice of blue adds a modern, cool touch to the overall aesthetic.
Adding to its practicality, the watch features a GMT function, indicated by a central hand. This allows the wearer to track a second time zone, a useful complication for travelers or those who work with international colleagues. The internal rotating bezel, controlled by a separate crown, provides a further layer of functionality for timing events or tracking elapsed time.
Courtesy of Bamford
Powering the watch is the Sellita SW330-2 automatic movement. This Swiss-made movement is known for its reliability and robustness. With 25 jewels and a frequency of 28,800 vibrations per hour, it promises accurate timekeeping. The movement also boasts a 56-hour power reserve, meaning the watch can be left unworn for over two days and still keep running. The movement features a self-winding mechanism with a ball bearing, a quick date setting, and the aforementioned second time zone complication.
The watch is presented on a stainless-steel bracelet, further enhancing its sporty and versatile character. The bracelet seamlessly integrates with the case, creating a cohesive and comfortable fit on the wrist. The lug width of 20mm also means that the watch can be easily customized with aftermarket straps, allowing owners to personalize the look to their preference. With a Lug to Lug length of 46.5mm the watch is perfect for large and smaller wrists.
The case measures a respectable 11.7mm in thickness, contributing to a solid, substantial feel on the wrist without being overly bulky. The water resistance of 100 meters (10 ATM) means the watch can withstand splashes, showers, and even swimming, further reinforcing its practical, everyday-wearable nature. This level of water resistance is more than adequate for most daily activities.
Courtesy of Bamford
The doghouse presentation box is a charming touch that adds to the overall collectibility of the watch. It's a playful nod to Snoopy's iconic home and a detail that Peanuts fans will surely appreciate. The inclusion of embroidered patches further enhances the presentation and adds a touch of customization.
The limited-edition nature of the watch, with only 75 pieces being produced, adds to its exclusivity and appeal. This scarcity ties directly into the 75th anniversary of the Peanuts comic strip, making each watch a tangible piece of this milestone celebration. Each watch comes in a unique doghouse presentation box, a fun and fitting nod to Snoopy's iconic abode. The box also includes PEANUTS character embroidered patches, adding a further layer of collectibility.
The "Snoopy In Style" exhibition is taking place in Paris, France, a city revered for its rich fashion heritage. It's a unique setting that underscores the connection between Snoopy and the world of style. Having the launch and availability linked to the exhibition adds an element of exclusivity and event-driven urgency to the release.
Courtesy of Bamford
George Bamford, the founder of Bamford London, has long emphasized the importance of personalization in the world of luxury. While this particular collaboration doesn't offer individual customization, the limited-edition nature and unique design speak to the desire for something special and distinct. This approach aligns with Bamford's overall philosophy of providing customers with products that stand out from the mass-produced mainstream.
This timepiece is more than just a collaboration; it's a celebration of an enduring cultural icon. Snoopy, and the Peanuts gang as a whole, have resonated with generations, and this watch captures a bit of that magic in a wearable and functional form. The Bamford London x Snoopy In Style Limited-Edition Steel GMT watch is priced at 2050 Euros and is available exclusively at the exhibition’s pop-up shop in Paris.
Case: 316L grade stainless steel. Diameter: 40mm. Thickness: 11.7mm. Sapphire Crystal glass with anti-reflective coating. Stainless Steel Caseback. Water-Resistance: 100m / 10 ATM. Lug Width: 20mm. Lug to Lug Length: 46.5mm.
Movement: Sellita SW330-2. Automatic GMT watch with internal rotating bezel. 25 Jewels. 28,800 Vph. 56 hour power reserve. Self-winding mechanism with ball bearing. 3 o’clock date position. Quick date setting. Second time zone by central hand.
Dial: Gloss black dial. Illuminated with blue LumiNova. Snoopy "Joe Cool" design with character arms as hour and minute hands.
Strap: Stainless steel bracelet.
Price: 2050 Euros.
Notes: Limited-Edition of 75 pieces. Created in collaboration with Peanuts for the "Snoopy In Style" exhibition in Paris. Comes with a unique doghouse presentation box and PEANUTS character embroidered patches.