Marathon Watches Embracing the Journey of Time

From humble beginnings to iconic timepieces the story of Marathon Watches

Words by: Hourstriker Staff
June 28, 2023
Picture this: It's the 1930s, the world is a whirl of uncertainty, yet innovation and craftsmanship refuse to be stifled. Amidst the bustling streets of Montreal, Canada, a passion for precision, durability, and reliability is brewing in the heart of a humble immigrant family. This passion will give birth to a legendary watchmaking dynasty known today as Marathon Watch Company. A company that would, over the decades, beat the odds to produce watches that are not just timekeepers, but reliable companions in some of the world's most demanding environments.

In the beginning, the founder of Marathon, Morris Wein, was a skilled watchmaker in his own right. He embarked on a journey from his native Poland to the promising shores of Canada. It was here that he decided to channel his love for timepieces into a business, setting the foundation for a watch company with a vision to craft timepieces that could weather every storm, endure every challenge, and outlast every expectation.

Courtesy of Marathon


Morris was not alone in his endeavor. His brothers and sons, just as passionate about the fine art of watchmaking, joined hands with him, turning a personal passion into a family affair. It was in this familial camaraderie that the Marathon Watch Company was born in 1939. The name Marathon was inspired by the enduring spirit of long distance runners, a tribute to the brand's dedication to creating timepieces that could stand the test of time and endure the long 'marathon' of life's challenges.

The timing of Marathon's launch was quite significant. With the world on the brink of World War II, there was a great demand for reliable military equipment. Marathon stepped up to the plate and answered the call by providing sturdy, reliable, and precise timepieces for the Allied forces. The watches they created, designed for the rigors of combat, set the tone for the brand's future direction.

This military heritage has profoundly shaped Marathon's identity over the years. Their timepieces, designed to meet rigorous military specifications, have been trusted companions in numerous military and peacekeeping missions worldwide. They were there during the Korean War, the Vietnam War, the Gulf War, and continue to be a part of numerous military and peacekeeping operations to this day. The phrase 'military grade' is not just a buzzword for Marathon; it's a testament to their unwavering commitment to precision, durability, and reliability.

Courtesy of Marathon


One of the major milestones in Marathon's history came in 1941 when the company was chosen by the Allied forces to produce timing instruments. This was a nod to the brand's commitment to creating robust and reliable timepieces that could withstand the harshest of conditions. The company responded to the task by developing the GG-W-113, a watch specifically designed for ground troops. This watch became a legend in its own right, loved by soldiers for its robustness, simplicity, and reliability.

Marathon's commitment to robustness and reliability didn't just end with the military. The company also turned its attention to the world of specialized professional use. Recognizing the demanding needs of divers, search and rescue teams, and law enforcement, Marathon developed watches that catered specifically to these professionals' unique requirements. These timepieces, like their military counterparts, were built to withstand extreme conditions, offering precision and reliability in some of the world's toughest environments.

In 1976, Marathon made another significant stride. The company moved its manufacturing base to Switzerland, the heartland of fine watchmaking. This move allowed Marathon to tap into centuries old Swiss watchmaking traditions, ensuring the highest standards of craftsmanship, precision, and quality. The brand began to produce watches that were Swiss made, offering an even greater assurance of their unwavering commitment to quality and craftsmanship.

Courtesy of Marathon


Fast forward to the present day, and Marathon watches continue to carry the legacy of their founding family. The Wein family's third and fourth generations are now at the helm, steering the company towards new horizons while staying true to its founding principles of durability, reliability, and precision.

It's a captivating tale, isn't it? A story of a humble family business that blossomed into a renowned global brand, a testament to what passion, dedication, and a commitment to quality can achieve. As we explore further, we'll delve into the different collections that Marathon offers and how each line has contributed to making Marathon the respected and revered brand it is today. Buckle up and join us on this horological journey as we take a closer look at the Marathon Watch Company's legacy!

To truly appreciate the essence of Marathon watches, it's imperative that we embark on a guided tour of their remarkable watch lines. So, let's dive in, shall we?

First off, we have the iconic General Purpose Mechanical (GPM) collection. A salute to the legendary GG-W-113, the GPM watches maintain the legacy of their predecessor while incorporating modern enhancements. The simplicity of these watches is their biggest charm. They are devoid of any unnecessary frills, focusing on readability, functionality, and, of course, that legendary Marathon toughness. They come with high torque, 17 jewel mechanical movements that promise accuracy and longevity. True to its military roots, the watch features tritium gas tubes on the hands and hour markers that provide long term luminescence in low light conditions.

GPM Courtesy of Marathon


The GPM line is more than just a product; it's a testament to Marathon's commitment to creating watches that can face the rigors of life without faltering. It takes a no nonsense approach to timekeeping. The robust resin case, the scratch resistant sapphire crystal, and the easy to read dial are all designed with a single minded focus: reliability under extreme conditions. It's the perfect companion for those who appreciate a blend of simplicity, functionality, and military grade toughness in their timepieces.

GPM Courtesy of Marathon


Next up, we journey into the depths of the sea with Marathon's Search and Rescue (SAR) Diver's Automatic. The SAR Diver's Automatic watches are a true marvel of engineering designed specifically for use by search and rescue (SAR) divers. Crafted for the Canadian Coast Guard, these watches are built to withstand the punishing demands of the deep seas. The watch boasts a 316L surgical grade stainless steel case, a self winding automatic movement, and water resistance of up to 300 meters.

SAR Courtesy of Marathon


But it's not all about rugged durability. Marathon ensures that these watches do not compromise on aesthetics. The high contrast black dial against the sleek stainless steel case makes for a striking visual. Coupled with the tritium gas tube illumination, this watch ensures optimal readability, whether you're under the sun, under the water, or under the cover of darkness. This is truly a watch that's as comfortable on a rescue mission as it is at a formal dinner.

The Navigator Pilot's Quartz, our next stop, is another favorite among professionals. Designed for pilots and parachutists serving in the US military, these watches feature a high impact fibershell case that can withstand harsh conditions without adding weight. The Navigator Pilot's Quartz uses a reliable Swiss made high torque quartz movement, ensuring precision timekeeping no matter the circumstances.

Navigator Courtesy of Marathon


The watch's dial has an interesting design feature: the addition of a second, 24 hour scale, which proves handy for military personnel and travelers alike. The bi directional time zone ring adds another layer of functionality, making it an excellent companion for globetrotters. Like other Marathon watches, it also features tritium gas tube illumination for reliable low light visibility. Durable, lightweight, and function focused, the Navigator Pilot's Quartz is another fine example of Marathon's masterful craftsmanship.

Finally, let's focus our attention on the Anthracite WW194006, part of Marathon's JDD (Jumbo Day Date) series. This is a watch for those who love their timepieces large and in charge. The Anthracite WW194006 boasts an impressive 46mm case diameter. But don't let the size fool you. Despite its robust dimensions, the watch is meticulously designed to ensure comfortable wear.

The Anthracite WW194006 is a watch that makes its presence known. The large, easy to read dial, coupled with the day date function, offers excellent readability and functionality. Its Swiss made automatic movement ensures accurate timekeeping, while the 300 meter water resistance makes it a capable companion for any aquatic adventure. The JDD is another shining example of Marathon's ability to combine form, function, and durability into a truly exceptional timepiece.

Courtesy of Marathon


Each collection in Marathon's repertoire carries a distinct character and purpose, fulfilling specific needs for various professionals and enthusiasts. Be it the land, sea, or air, Marathon has created a watch for every challenging environment, truly embodying the brand's spirit of endurance and reliability.

As we journey back from the deep dive into Marathon's watch lines, it's quite clear how the brand has lived up to its name. Each watch is a 'marathoner', embodying the spirit of endurance, perseverance, and the commitment to go the distance, just like its namesake race.

Reflecting on Marathon's storied history, it's quite clear that the brand's reputation is not built on marketing hyperbole or fleeting fashion trends, but on the solid foundation of quality, durability, and accuracy. These are timepieces forged in the crucible of real world use, be it military missions, deep sea explorations, or high stakes search and rescue operations.

Even today, in an age where smartwatches and digital devices often steal the limelight, Marathon stays true to its roots. Instead of bowing to the trend, they focus on refining their craft, innovating within their domain, and continuing their pursuit of perfection in mechanical watchmaking. This is a brand that holds on to its rich legacy while evolving to meet the needs of modern users, a characteristic that sets them apart in the horological world.

Courtesy of Marathon


This ethos is evident in the brand's commitment to maintaining production standards of the highest order. Every watch that leaves the Marathon factory is a testament to the skill and craftsmanship of its makers, designed not just to tell time, but to serve as a reliable tool in the most demanding conditions. They are designed and built to be more than just timepieces; they are dependable companions that can weather the trials of time, just as they have done for over a century.

One of the unique aspects of Marathon watches that deserves special mention is their illumination technology. By employing tritium gas tubes, they ensure long term, self powered illumination, providing optimal visibility in low light conditions. This is a nod to Marathon's unwavering commitment to functionality and user convenience, truly setting their watches apart in the marketplace.

And let's not forget the visual aesthetics of these watches. Despite being designed with functionality at the forefront, Marathon watches don't compromise on their looks. Whether it's the rugged charm of the General Purpose Mechanical collection, the stylishly bold presence of the Anthracite WW194006, or the sleek elegance of the Search and Rescue Diver's Automatic, each watch carries its own unique aesthetic appeal. They are watches that proudly display their utilitarian roots while also holding their own in the style department.

Above all, what truly captures the spirit of Marathon is its unwavering commitment to its customers. This is a brand that stands behind its products, offering support and services that continue long after the initial purchase. It's this dedication to customer satisfaction that has won the brand legions of loyal customers around the globe.

Looking back at the journey of Marathon, it's clear that this is a brand that doesn't just create watches; it crafts legacy timepieces. They are a brand that has stood the test of time, weathering economic downturns, technological shifts, and changing fashion trends. Yet, throughout it all, their dedication to creating robust, reliable, and high quality timepieces has never wavered.

As we wrap up this exploration of Marathon watches, it's worth remembering that while the world of horology is vast and varied, few brands can claim to offer the unique blend of history, functionality, and enduring appeal that Marathon does. Their watches are more than just instruments of time; they are storytellers, each carrying a tale of resilience, innovation, and unwavering dedication to excellence. Marathon watches are indeed a fitting testament to the brand's motto "Built to last."

Courtesy of Marathon


And so, as we set our watches to the future, one can't help but anticipate what Marathon's next chapter will look like. But if history is any indication, we can expect that it will be a continuation of the brand's tradition of excellence, a commitment to creating watches that are not just tools of time, but pieces of heritage that stand the test of time, just like the brand itself.

Time waits for no one, but with a Marathon watch on your wrist, you can be sure that you'll always have a reliable partner to journey through time with you. Because after all, isn't that what a true Marathon is all about? Going the distance, come what may, embracing the journey, and celebrating every milestone along the way. So, strap on a Marathon, set your sights on the horizon, and let the adventure of time unfold!
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