DWISS Watches A Celebration of Innovation and Design

Every once in a while, there emerges a brand that redefines the way we perceive things, shifting paradigms, and ushering in a new era of innovation. In the realm of horology, DWISS, or Design Watch Independent Switzerland, is one such brand, having swiftly carved out a niche for itself with its distinctive, pioneering spirit. Through the heart of its operation runs an irresistible current of creativity, flowing seamlessly into every timepiece it crafts. This remarkable journey of DWISS, teeming with audacious innovations, courage, and tenacity, is truly worth delving into.



DWISS was born in 2011, sprouting from the fertile mind of Raphael Granito, a passionate enthusiast of horology and a visionary par excellence. A young upstart in the industry dominated by centuries old establishments, DWISS had its work cut out. However, with Granito at the helm, a man with an indomitable spirit and a refreshing outlook towards timekeeping, DWISS was ready to make waves in the realm of watchmaking.

Right from the inception, Granito aimed to make DWISS an embodiment of innovative Swiss watch design. He envisioned DWISS not just as a watch brand, but as a flag bearer of disruptive thinking, fusing tradition with avant garde design concepts. That is precisely the path DWISS embarked on, crafting timepieces that not only exhibited immaculate Swiss craftsmanship but also challenged the traditional norms of time display.

A testament to this audacious spirit was the birth of the brand's first watch model in 2011, a piece of art that turned heads and raised eyebrows in the watch industry. With an innovative time display system that replaced traditional watch hands with rotating disks, DWISS presented a refreshing take on timekeeping, inviting onlookers into a mesmerizing dance of time.



The industry was quick to recognize this entrant's potential and awarded DWISS with the IDA Design Award in 2012. A notable milestone early in its journey, this accolade bolstered the brand's resolve to continue pushing the boundaries of horological design.

The success of the maiden model set the tone for DWISS's future endeavors. The following years saw the birth of more watch models, each bearing the hallmark of DWISS's commitment to innovation. As the brand grew, so did its fan base, which spanned across the globe, comprising individuals who valued creativity, embraced novelty, and sought uniqueness.

In 2016, another significant milestone was etched in DWISS's history when it became the first watch company to accept cryptocurrencies as a payment method, yet another testament to the brand's forward thinking ethos. This brave move symbolized DWISS's commitment to staying ahead of the curve and embracing change, a value that is clearly reflected in their timepieces.

In the years that followed, DWISS continued to introduce unique timepieces, each watch a tangible manifestation of the brand's philosophy to innovate and inspire. From M2, with its distinct time display, to R1, bearing an off centered hour hand, DWISS's creations were more than mere instruments of timekeeping. They were, and continue to be, ambassadors of a progressive design language that embraces the future while respecting the past.



As we journey through the dynamic and exciting world of DWISS, let's remember that this is a brand that believes in the power of design, in the magic of innovation, and in the beauty of audacity. Under the visionary leadership of Raphael Granito, DWISS continues to push the envelope, challenging norms, and rewriting rules, inspiring us all to look at time from a different perspective.

Now, let's embark on an exhilarating exploration of the distinctive timepieces that bear the DWISS emblem, each a potent symbol of the brand's design philosophy. The M2, R1, RC1, and RS1 watch lines are our destinations on this voyage into the heart of DWISS's innovation driven horology.

First on our journey is the M2 collection, a line that beautifully encapsulates DWISS's knack for creating mesmerizing dance of time on the wrist. The M2 line immediately commands attention with its groundbreaking time display. Moving away from the standard watch hands, the M2 opts for rotating discs, a unique system patented by DWISS. Each disc rotates at its speed, offering a dynamic representation of time's passage. This bold innovation sets the M2 line apart, making it a staple for anyone who appreciates the avant garde.



The allure of the M2 line extends beyond its novel time display system. Its overall design aesthetic is as captivating as it is innovative. Each watch in the M2 collection features a robust stainless steel or titanium case coupled with a sleek leather or rubber strap. This perfect marriage of form and function manifests DWISS's commitment to not only innovate but to do so with an eye for aesthetics and practicality.

Next on our itinerary is the R1 line, another standout collection in DWISS's portfolio. The R1, in keeping with the brand's design ethos, features an inventive time display system. The off centered hour hand, a deviation from the conventional, breathes fresh energy into the timepiece, making the R1 a vibrant addition to any watch collection.



However, the innovative time display system is just one facet of the R1's charm. The R1 line is also known for its other unique design features, including a coin edged bezel and a meticulously hand assembled automatic movement. Encased within a sturdy stainless steel case, the R1 line stands as a testament to DWISS's belief that a watch's beauty lies not only in its face but also in its intricate mechanics.

Venturing further, we arrive at the RC1 collection, a line that reaffirms DWISS's reputation for innovative watch design. The RC1 stands apart with its unique time display system. It employs a series of concentric rings, each representing a different time unit. This display system gives the RC1 a futuristic vibe, making it an immediate head turner.



Yet, the RC1 is not just about its unique time display. Its overall design, with the choice of stainless steel or black PVD for its case and the reliable Swiss automatic movement powering it, reflects DWISS's unerring commitment to blending beauty with functionality. In the RC1, we see yet another shining example of DWISS's prowess in crafting aesthetically appealing and reliable timepieces.

Lastly, we explore the RS1 collection, a line that beautifully blends tradition with novelty. The RS1 introduces a time display system that combines a rotating disc and a conventional minute hand, offering a fresh perspective on timekeeping. This innovative approach solidifies DWISS's position as a trailblazer in watch design.



The RS1 collection carries the same commitment to quality and design as its siblings. With its choices of materials and precision Swiss movement, it underscores DWISS's approach to watchmaking: design driven, quality focused, and innovation led. The RS1 collection, like the others in DWISS's lineup, represents the brand's undying spirit of innovation and its commitment to creating timepieces that are not just tools, but expressions of individuality.

As we journey through these distinctive collections, it becomes evident that each DWISS watch line is a testament to the brand's dedication to creating timepieces that break boundaries, challenge conventions, and offer a fresh, innovative perspective on time. Whether it's the mesmerizing dance of time on the M2, the off centered allure of the R1, the futuristic charm of the RC1, or the old meets new vibe of the RS1, DWISS offers something for everyone. Each timepiece, in its way, underscores DWISS's unwavering commitment to design, innovation, and quality, painting a vivid picture of what the brand stands for.



In the vibrant universe of horology, DWISS is a comet, leaving a trail of innovation and design brilliance in its wake. The brand's unerring commitment to breaking boundaries, challenging conventions, and offering a refreshing take on timekeeping is palpable in every timepiece it crafts. The M2, R1, RC1, and RS1 watch lines are perfect exemplifications of DWISS's spirit and ethos, each collection carving a unique identity while staying true to the brand's core philosophy.

The M2 collection, with its distinctive rotating disc system, offers a novel way of experiencing time, seamlessly blending creativity with Swiss craftsmanship. The R1 line, with its off centered hour hand and meticulous assembly, adds a vibrant splash to the monochromatic world of watch design. The RC1 line, a symphony of concentric rings, transports us into the future, and the RS1 line melds old and new, paying homage to tradition while embracing novelty. Each collection tells a story, a narrative of the brand's journey, its victories, challenges, innovations, and aspirations.



Let's delve deeper into what DWISS stands for and how it exemplifies this in its creations. To truly understand DWISS, we need to appreciate the ethos it embodies. At the heart of DWISS lies a burning desire to innovate, to challenge the status quo, and to chart unexplored territories in the realm of watch design. The brand was born out of a passion for horology and a yearning to bring a fresh perspective to the world of timekeeping. It is this passion, this unwavering commitment to design and innovation, that fuels DWISS, propelling it forward and allowing it to leave an indelible mark on the industry.

And leave a mark it has. In just over a decade, DWISS has etched its name into the annals of horological history, earning accolades, turning heads, and setting the stage for more innovations to come. Its recognition at the 2012 IDA Design Award ceremony, just a year after its inception, speaks volumes about its potential and the impression it has made on the industry. It's not every day that a young brand receives such recognition, and it is a testament to the disruptive potential DWISS holds.

But DWISS's journey doesn't stop at its watches or its accolades. The brand has also broken new ground in how it interacts with its patrons. In 2016, DWISS became the first watch company to accept cryptocurrencies as a payment method, breaking yet another convention and furthering its reputation as a forward thinking company.



As we reflect on DWISS's journey, from its birth in 2011 to its present status as a pioneer in the watch industry, it becomes clear that this is a brand that believes in the power of innovation and the potential of design. Each of its watch lines, each of its milestones, and every decision it has made, reflect this belief. The M2, R1, RC1, and RS1 watch lines each carry a piece of DWISS's story, reflecting the brand's journey, its spirit, and its vision.

In closing, DWISS is more than just a watch brand. It is a symbol of design driven innovation, of audacity, and of a deep rooted passion for horology. It represents a refreshing wave in the ocean of timekeeping, a brand that dares to dream, to innovate, and to chart its own path. DWISS doesn't just tell time; it tells a story, a narrative of innovation, passion, and audacity. It is a story that inspires, intrigues, and invites us to view time from a different perspective. This is the world of DWISS – a world where time isn't just measured but is celebrated in all its uniqueness and beauty.