Beyond Time The Bausele Story

There's an invigorating rush of excitement that comes with exploring the narrative behind a brand, and there are few tales as intriguing as that of Bausele. This Australian watch company, whose name stands for Beyond Australian Elements, is relatively young compared to many of its Swiss counterparts, yet it has already carved out a unique niche in the world of horology. As we embark on this journey together, we'll traverse the rugged terrain of Australia, dive deep into the innovation rich waters of the watchmaking industry, and ascend the peak of Bausele's successes. So buckle up, it's time to set our sights on the land Down Under!



Bausele was born in 2011, the brainchild of a Swiss born watch aficionado, Christophe Hoppe. Hoppe's love affair with watches started at an early age in his native Switzerland. His fascination blossomed into a career, with him honing his skills at renowned watchmakers like Universo and Jaquet SA. But fate had grander plans for Hoppe. A job opportunity in Australia beckoned, and he found himself moving to the sun drenched land Down Under. Little did he know then that this move would not only change his life but also add a thrilling new chapter to the annals of watchmaking.

The idea for Bausele took root in Hoppe's mind as he soaked in the natural beauty of Australia. He saw in the varied landscapes, the pristine beaches, the rugged outback, the lush rainforests a treasure trove of elements that could be incorporated into timepieces. The Swiss precision he had been trained in and the Australian elements that he was surrounded by kindled a spark of inspiration in Hoppe. The result? A brand that fused the meticulous craftsmanship of Swiss watchmaking with the raw beauty of Australia.

Hoppe's vision for Bausele was crystal clear: to create timepieces that went beyond mere function to serve as reminders of the beauty and diversity of Australia. To bring this vision to life, he incorporated actual Australian elements in the crown of each Bausele watch. Whether it's red earth from the outback, sand from its iconic beaches, or coal from its rich mines, each watch has a piece of Australia embedded into it, making Bausele the first Australian watch brand to do so.



Bausele's innovative spirit caught the attention of industry veterans and watch enthusiasts alike. In a short span of time, the brand gained a significant following, and its watches found their way onto the wrists of celebrities, athletes, and adventurers. From the red carpet to the rugged outback, Bausele watches became symbols of the Australian spirit bold, resilient, and captivating.

As Bausele grew, so did its commitment to innovation. In 2017, the brand introduced the world's first Australian smartwatch, the Bausele Terra Australis. This timepiece wasn't just a testament to Bausele's technological prowess; it was a tribute to Australia's spirit of exploration and adventure. The Terra Australis was more than just a smartwatch; it was a partner for those who dared to explore, to discover, to go beyond.

Bausele’s journey is a testament to the power of dreams and the magic that happens when precision meets passion. As the brand turns the page to a new chapter in its exciting journey, one thing is certain: Bausele is more than just a watch brand. It's a celebration of the beauty and spirit of Australia, an homage to the art of watchmaking, and a symbol of innovation and resilience. So whether you're a watch connoisseur or an admirer of the Australian spirit, strap in and join us as we continue our exploration of this fascinating brand. There’s much more to come, as Bausele continues to take us beyond the Australian elements, one tick at a time!



As we delve deeper into the captivating world of Bausele, four particular watch lines stand out, each embodying the brand's spirit of innovation, precision, and love for Australian elements. These lines are the OceanMoon, Air, Terra Australis, and Pilot Automatic. Each collection tells a unique story, underlining Bausele's commitment to crafting timepieces that capture the essence of Australia while delivering Swiss precision and reliability.

Let's begin our dive into Bausele's collections with the OceanMoon. As the name suggests, the OceanMoon line takes inspiration from Australia's breathtaking aquatic landscapes. With their striking designs and robust features like water resistance up to 200 meters, these watches are designed for those who thrive on the rhythm of the waves. The watches in this line incorporate sand from Australia's iconic Bondi Beach or earth from the mysterious Kimberley region in their crowns, infusing each piece with a tangible connection to the land Down Under. Whether you're a surfer catching the perfect wave or an adventurer charting new territories, the OceanMoon line offers a blend of style, resilience, and a taste of the Australian seas.



Next up is the Air range. Inspired by the clear skies of Australia and crafted for those with their heads in the clouds, the Air range is a tribute to the spirit of exploration. The models in this range, from the Air S to the Air W, combine sleek aesthetics with top notch Swiss engineering. These watches are a perfect fit for globetrotters, pilots, or anyone with an eye for elegance and a thirst for adventure. The sand from Whitehaven Beach or earth from the golden soils of the Australian outback, nestled in the crown, adds a distinctive Australian charm to each piece.



Our exploration then takes us to the Terra Australis – a watch line that deserves a special mention. This collection represents a significant milestone in Bausele's journey. The Terra Australis, the world's first Australian smartwatch, is a testament to the brand's commitment to pushing boundaries and embracing innovation. Each timepiece in this line exudes elegance without compromising on functionality, offering features like heart rate monitoring, sleep tracking, and more. Furthermore, the inclusion of Australian elements like coal or opal in the crown adds a uniquely Aussie flavor to the high tech package.



Finally, we turn our attention to the Pilot Automatic collection, a tribute to the golden era of aviation. The watches in this line, from the Pilot Automatic Red to the Pilot Automatic Black, embody a vintage charm that takes you back in time while their Swiss made automatic movement ensures precision timekeeping. The earth from the Australian outback or the sand from its pristine beaches, held within the crown, grounds these high flying timepieces to the land that inspired them.



Each Bausele watch line presents a unique blend of Swiss craftsmanship, innovative features, and a tangible piece of Australia. The meticulous attention to detail, the dedication to quality, and the passion for capturing the Australian spirit in each timepiece are what set Bausele apart. So whether you're drawn to the seas, the skies, the outback, or the world of aviation, there's a Bausele watch that's tailor made for you. Stay tuned as we delve deeper into the world of Bausele and its spirit of going beyond the Australian elements.

As we approach the end of our exploration of the Bausele universe, it becomes clearer than ever that this brand is much more than a watchmaker. Bausele is a storyteller, its timepieces narrative vessels filled with Australia's unique elements, crafted to perfection with Swiss precision. Each collection, from the maritime OceanMoon to the high flying Pilot Automatic, carries a distinct character that sets it apart, just like the varied landscapes of Australia.

However, what makes Bausele's journey truly remarkable isn't merely the combination of Swiss craftsmanship and Australian elements. At its core, Bausele is driven by a profound appreciation for the spirit of adventure. This spirit isn't merely encapsulated within the watches themselves; it's also reflected in the brand's ventures beyond the horological sphere. Take, for instance, their collaboration with the Australian company, Flinders University, in developing the world's first transparent, scratch resistant ceramic, 'Australian Advance Ceramic (AAC).' Such endeavours underline the brand's commitment to innovation and its aim to create products that reflect the resilience and strength of Australia.



As a brand that embodies the spirit of Australia, Bausele has been a beacon of support for its homeland. This connection was highlighted during the 2020 bushfires when the brand dedicated a portion of its proceeds to aid recovery efforts. This act of solidarity exemplifies what Bausele stands for: a brand that doesn't merely wear its love for Australia on its sleeve (or rather, its crown) but is also deeply committed to giving back to its community.

An important part of understanding the essence of Bausele is understanding the man behind it. Christophe Hoppe’s vision and relentless pursuit of excellence have been pivotal in shaping the brand. Hoppe’s journey, from a watch enthusiast in Switzerland to the founder of a pioneering Australian watch brand, is a testament to his resilience and innovation. His ambition to create timepieces that encapsulate the essence of Australia has resulted in a brand that resonates with watch lovers and patriots alike.



Under Hoppe's stewardship, Bausele continues to dream big. As we look to the future, the brand is set to venture into uncharted territories with its upcoming projects. One of these is a collaboration with Australian designer Marc Newson for a watch that promises to push the boundaries of innovation while staying true to Bausele's love for Australia.

As we conclude our exploration, it's evident that Bausele's journey has been a thrilling ride, filled with innovation, dedication, and an unwavering love for Australia. The brand has not only pushed the boundaries of what a watch can be but has also set a benchmark for what a watch should represent. With every tick, a Bausele watch doesn't just tell the time; it tells a story, your story, against the backdrop of Australia's stunning landscapes.

Bausele is more than just a watch brand. It's a love letter to Australia, written in Swiss precision and brought to life by the beauty and diversity of the Australian elements. It's a celebration of the spirit of adventure, an ode to resilience, and a testament to the power of dreams. For those who wear a Bausele watch, they are not merely wearing a timepiece, they are carrying a piece of Australia with them.



So, whether you're a connoisseur of fine watches or someone who appreciates the spirit of Australia, there's a Bausele timepiece waiting to embark on an adventure with you. Because with Bausele, you're not just keeping time; you're making memories, one tick at a time.

The clock is ticking, the journey beckons. Are you ready to explore the world of Bausele, where every second is a celebration of the Australian spirit, every minute an adventure, and every watch a story waiting to be told?