Bamford Watches The Mavericks of Horology

Exploring the Innovative Journey of Bamfords Luxury Watchmaking

Words by: Hourstriker Staff
June 2, 2023
Step right up, watch aficionados, and lend your eyes and ears as we dive into the intriguing world of Bamford Watch Department, a brand that has truly turned the watch industry on its head! They’ve played by their own rules, created their own path, and have singlehandedly redefined what it means to own a truly personalized timepiece. If your horological interest is piqued, then you're in for a wild ride as we take a joyous jaunt down memory lane and uncover the history, the milestones, and the sheer magic of Bamford.

The journey of Bamford begins not in a watch workshop, but in the mind of a young George Bamford. The son of British industrialist Sir Anthony Bamford, George was raised in a world of engineering marvels and complex machinery, fostering a deep seated fascination for the mechanical. This innate curiosity led him on a path that would ultimately revolutionize the luxury watch market.

Courtesy of Bamford


In the early 2000s, George received a luxury watch as a gift. As he looked around, he realized that he was not the only one sporting this particular model. In a world where luxury was synonymous with exclusivity, George felt a sense of uniformity that didn't resonate with his individualistic spirit. This desire for personalization, for a timepiece that would be uniquely his, planted the seed for what would eventually bloom into the Bamford Watch Department.

Established in 2004, the Bamford Watch Department was born out of George's garage. The aim was clear to provide bespoke watch customization services that allowed customers to add a touch of personal style to their timepieces. In a market dominated by traditional brands, Bamford stood out as the audacious newcomer, eager to shake things up. And shake things up, they did!

In the initial years, Bamford focused on personalizing Rolex watches. George, a self proclaimed Rolex fan, saw potential in taking the already iconic designs of Rolex and giving them a personal twist. The first watch to undergo the Bamford treatment was the Rolex Daytona, which was transformed into a stealthy, all black variant that was as visually striking as it was controversial. To achieve this unique aesthetic, Bamford pioneered a technique known as Physical Vapor Deposition (PVD), which coated the watch in a tough, military grade black layer.

Courtesy of Bamford


This was a move that certainly raised eyebrows, but also turned heads. The Bamford modified Rolex Daytona was a statement piece, boldly declaring that luxury didn't have to be conventional. As word got out about Bamford's unique offerings, the brand began to attract a clientele that appreciated the marriage of luxury and individuality.

Bamford didn't stop at Rolex, though. They extended their customization services to a variety of other luxury brands, including Patek Philippe, Audemars Piguet, and TAG Heuer. Each brand brought with it a unique set of characteristics, a unique canvas for Bamford to work their magic on.

The next milestone came in 2017, when Bamford became an official customization partner for TAG Heuer and Zenith. This was a momentous occasion, not just for Bamford, but for the entire watch industry. It marked a shift in the perception of customization within the world of luxury watches. What was once seen as an audacious move was now being acknowledged and embraced by established brands.

Courtesy of Bamford


The Bamford Watch Department had made its mark. But George wasn't content to stop there. He wanted to push the boundaries further, to explore the full spectrum of what Bamford could offer. This led to the creation of the Bamford Watch Company in 2018, a brand that would create its own line of watches, adding another exciting chapter to the Bamford story.

It's been a thrilling ride so far, as we've followed the journey of a brand that dared to challenge norms, dared to dream, and dared to create a new definition of luxury. But hold onto your hats, because the journey is far from over. This, my dear watch enthusiasts, is the story of Bamford – a tale of innovation, audacity, and a relentless pursuit of individuality. Strap in, because as we dive deeper into the world of Bamford, there's plenty more excitement to come!

As we delve further into the heart of Bamford, let's take a moment to appreciate some of the standout watch lines that truly embody the Bamford spirit. These are more than just timepieces; they're statements of individuality, odes to craftsmanship, and tributes to the brand's penchant for daring innovation.

First on our list is the Mayfair. This line is close to Bamford's heart, as it was born out of customer requests during the brand's early customization days. The Mayfair was initially created as a 'service watch' a watch given to customers as a temporary replacement while their own watch was being customized. But the design was so popular that Bamford decided to produce it as a standalone line.

Mayfair Courtesy of Bamford


The Mayfair encapsulates the Bamford aesthetic bold, playful, yet effortlessly stylish. It features a 40mm stainless steel case and an automatic Miyota movement, offering reliability and robustness. With the trademark black PVD coating and a distinctive dial design, the Mayfair is as eye catching as it is functional. Over the years, the Mayfair line has expanded to include a variety of colors and finishes, including an exquisite brushed steel variant and a sporty chronograph model.

Next up, we have the Bamford GMT. Launched in 2018 as part of the new Bamford London range, the Bamford GMT pays homage to the classic 'travel watches' of the 1960s and 70s. It is a watch for the modern globetrotter, featuring an automatic 24 hour GMT hand that allows the wearer to keep track of two time zones simultaneously.

GMT Courtesy of Bamford


The design of the Bamford GMT is a tasteful blend of vintage charm and contemporary flair. The watch features a 40mm stainless steel case and a water resistance of up to 100 meters, making it suitable for both urban exploration and seaside adventures. One of the most captivating aspects of the GMT line is the variety of dial and bezel color options, each lending the watch a unique personality. From the 'Pepsi' red and blue to the 'Coke' black and red, there's a Bamford GMT to suit every style.

The third watch line in our list is the Superfast collection, born out of a collaboration with Chopard. This line is a testament to Bamford's ability to take an already remarkable watch and imbue it with a unique twist. The Superfast collection is defined by its racing inspired aesthetic, featuring a tachymeter scale on the bezel and a textured 'tyre tread' rubber strap.

Chopard Collaboration Courtesy of Bamford


The Superfast watches are powered by Chopard's in house movements, ensuring precision and reliability. The Bamford touch comes in the form of a black PVD coating and a choice of bold dial colors, transforming these luxury sports watches into statement pieces. With the Superfast collection, Bamford reiterates its commitment to pushing boundaries and defying convention.

Last but certainly not least, we have the Bamford B347, a line that was unveiled in 2020. The B347 is a significant model, as it marks Bamford's foray into the world of integrated bracelet sports watches. Drawing inspiration from the iconic sports watches of the 1970s, the B347 is a celebration of retro design and modern craftsmanship.

B347 Courtesy of Bamford


The B347 features a 41mm stainless steel case and bracelet, a unidirectional rotating bezel, and an automatic movement. The dial design is distinctively Bamford, with oversized indices and a date window at 3 o'clock. Available in both black and blue dial variants, the B347 is a versatile timepiece that captures the essence of Bamford's design philosophy daring, distinctive, and delightfully different.

These four watch lines represent the many facets of Bamford's identity. They are a testament to the brand's ability to evolve while staying true to its core values. They are watches that don't just tell time they tell a story, a story of a brand that dared to dream, dared to challenge, and dared to create. And as we explore the next chapter in the Bamford journey, one thing is clear this is a brand that's not afraid to put its own spin on time.

Bamford Watch Department and Bamford London have indeed taken us on an unforgettable journey through the realm of horology. From the entrepreneurial spark of George Bamford to the crafting of its unique watch lines, Bamford has told us a story that both commands respect and inspires the innovator in all of us. But remember, friends, this thrilling tale is far from over. As we have seen so far, the only thing predictable about Bamford is its unpredictability!

Stepping into the world of Bamford is like stepping into a universe where creativity, craftsmanship, and individuality are celebrated. Every watch, every modification, every detail is a testament to the brand's commitment to its ethos. Through the choices they offer, Bamford reminds us that luxury is not just about prestige and high price tags; it's about personalization and making a statement. Whether it's the robust yet stylish Mayfair, the traveler's companion GMT, the sporty Superfast, or the retro modern B347, there's a Bamford watch that lets you express your individuality.

Courtesy of Bamford


Collaborations have been integral to Bamford's journey and have given us some of the most intriguing watches. Partnerships with TAG Heuer, Zenith, and Chopard brought forth watch designs that push the envelope. These collaborations don't just add another feather to Bamford's cap; they are a testament to how far the brand has come in reshaping the landscape of luxury watches. In a world of purists, Bamford has opened a doorway for those who dare to be different, for those who seek a unique luxury experience.

Of course, it's impossible to talk about Bamford without acknowledging the dedication and passion of George Bamford. The man who once dreamed of owning a watch that was uniquely his, has created a brand that allows thousands to realize that same dream. Under George's leadership, Bamford has managed to make its mark while constantly redefining what that mark is. It's been an awe inspiring journey so far, and knowing George, the future will undoubtedly be packed with surprises.

Courtesy of Bamford


Beyond the watches and the modifications, the collaborations, and the innovation, there's something else that makes Bamford stand out its community. Over the years, Bamford has cultivated a loyal fanbase, a community of individuals who aren't afraid to wear their individuality on their wrists. These are people who appreciate the brand's maverick spirit, people who resonate with Bamford's daring and delightful approach to horology. The bond between Bamford and its community is perhaps the brand's most enduring achievement. It's a bond that's built on a shared love for watches and a shared appreciation for the unconventional.

As we approach the conclusion of our deep dive into the world of Bamford, let's take a moment to appreciate the journey we've been on. From a young man's desire for a unique watch to a brand that's redefining luxury watchmaking, the Bamford story is one for the ages. And the most exciting part? The story is still being written. With every watch, every collaboration, and every innovation, Bamford continues to push the boundaries of what's possible.

What does the future hold for Bamford? Only time will tell. But if the past is any indication, it's safe to say that the future will be full of surprises. From a small start up to an established player in the luxury watch industry, Bamford has shown us that with a bit of courage, a dash of creativity, and an unwavering commitment to individuality, the possibilities are truly endless.

Courtesy of Bamford


So, as we wrap up our exploration of Bamford, let's raise a toast to this unconventional hero of horology. Here's to a brand that dared to dream, dared to challenge, and dared to create. Here's to the future of Bamford a future that promises to be as thrilling, as inspiring, and as delightfully unpredictable as the journey so far. And remember, in the world of Bamford, the only constant is change so keep your eyes peeled, and your wrists ready, for whatever comes next!
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