In the realm of horology, where time is meticulously measured and craftsmanship reigns supreme, there exists a brand that dares to challenge conventions and infuse a playful spirit into the art of watchmaking.
ANICORN Watches, an independent watchmaker and design company based in the vibrant city of Hong Kong, has emerged as a beacon of creativity and innovation, captivating watch enthusiasts and design aficionados alike with its unique and captivating timepieces.
Founded on the principle of "designing watches beyond ordinary approaches," ANICORN has consistently pushed the boundaries of horological design, drawing inspiration from diverse sources and collaborating with a myriad of creative minds to explore the infinite possibilities of time. Their watches are not merely instruments for telling time; they are wearable works of art, each one a testament to the brand's unwavering commitment to craftsmanship, originality, and a touch of playful whimsy.
Courtesy of ANICORN
The story of ANICORN Watches is one of passion, creativity, and a relentless pursuit of excellence. Founded in 2013 by graphic designer Joe Kwan and entrepreneur Chris Chan, the brand emerged from a shared love for design and a desire to create timepieces that would spark joy and ignite the imagination. Kwan, a self-proclaimed "watch geek" with a background in product design, sought to challenge the traditional norms of the watch industry, infusing his creations with a playful spirit and a contemporary aesthetic.
From its humble beginnings, ANICORN quickly gained recognition for its distinctive designs and collaborative approach. The brand's early collections, such as the "Hidden Time" series, showcased its innovative approach to timekeeping, featuring unconventional dial layouts and hidden hands that challenged the wearer to perceive time in a new light.
Courtesy of ANICORN
As ANICORN's reputation grew, so too did its network of collaborators. The brand has partnered with a diverse range of artists, designers, and brands, including NASA, Kojima Productions, and Daniel Arsham, to create limited-edition timepieces that transcend the boundaries of traditional watchmaking. These collaborations have not only expanded ANICORN's creative horizons but have also introduced the brand to a wider audience, solidifying its position as a leader in contemporary watch design.
ANICORN's watch collections are a testament to the brand's unwavering commitment to originality and innovation. Each collection tells a unique story, drawing inspiration from diverse sources and incorporating playful design elements that capture the essence of the ANICORN spirit. Let's delve into some of the brand's most iconic collections and models.
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Hidden Time Series: This groundbreaking collection challenged the conventional approach to timekeeping with its unconventional dial layouts and hidden hands. The watches in this series invite the wearer to engage with time in a new and playful way, deciphering the hidden hands to reveal the current hour and minute.
NASA Collection: Celebrating the 50th anniversary of the Apollo 11 mission, the NASA collection is a tribute to the brand's passion for space exploration and technological innovation. The watches in this collection feature design elements inspired by NASA's iconic spacesuits and spacecraft, capturing the spirit of adventure and human ingenuity.
Courtesy of ANICORN
Kojima Productions Collection: This limited-edition collection, created in collaboration with Japanese video game designer, Hideo Kojima, is a must-have for fans of the popular video game, Death Stranding. The watches in this collection feature design elements inspired by the game's futuristic aesthetic and post-apocalyptic setting.
Daniel Arsham Collection: This collaboration with contemporary artist, Daniel Arsham, explores the concept of time erosion and the beauty of decay. The watches in this collection feature Arsham's signature eroded aesthetic, with elements of the watch seemingly worn away by the passage of time.
Courtesy of ANICORN
ANICORN Watches has emerged as a force to be reckoned with in the world of horology, challenging conventions and infusing a playful spirit into the art of watchmaking. The brand's unwavering commitment to creativity, innovation, and collaboration has resulted in a series of iconic timepieces that have captured the hearts of watch enthusiasts worldwide.
As ANICORN continues to evolve and explore new horizons, one thing remains certain: the brand will continue to surprise and delight with its unique and captivating creations, reminding us that timekeeping can be an adventure, a source of joy, and a celebration of the unexpected.