Bell & Ross is a French luxury watch company known for its aviation-inspired timepieces, often drawing design cues from aircraft instrument panels. The brand was founded in 1992 and quickly gained recognition for its focus on functionality, readability, and durability. Bell & Ross watches are favored by pilots, military personnel, and watch enthusiasts alike for their robust construction and distinctive aesthetic. The company offers a diverse range of collections, catering to various tastes and needs, from professional diving watches to elegant dress watches. However, Bell & Ross is perhaps most renowned for its iconic square-shaped BR instrument watches, which have become a symbol of the brand's commitment to aviation-inspired design.
The BR-05 collection, launched in 2019, marked a departure from the brand's traditional pilot watch designs, introducing a more urban and contemporary style. While still retaining the brand's signature focus on legibility and performance, the BR-05 features an integrated bracelet design with a rounded square case, giving it a sportier and more versatile appeal. This collection is aimed at the modern urban explorer, offering a sophisticated timepiece that seamlessly transitions from day to night. The BR-05 line includes a variety of models with different complications, materials, and finishes, catering to a wide range of preferences. Whether crafted in stainless steel, gold, or ceramic, and featuring simple three-hand movements or complex chronographs, the BR-05 collection embodies a blend of modern elegance and Bell & Ross's distinctive design language.