Biver is a relatively new name in haute horlogerie, co-founded in 2023 by the legendary watchmaker Jean-Claude Biver and his son, Pierre Biver. This venture represents a passing of the torch, combining Jean-Claude's five decades of industry-shaping experience – including pivotal roles at Audemars Piguet, Blancpain, Omega, and Hublot – with a fresh perspective. The brand operates from an 1890s farmhouse in the Swiss village of Givrins, situated between Geneva and the Vallée de Joux, embodying a story of transmission and the creation of a lasting legacy.
The core philosophy of Biver revolves around infusing each timepiece with a unique "soul," viewing watches not just as objects of precision but also of deep emotion. They strive to bridge the past, present, and future through their creations, embracing a concept of neoclassicism that blends traditional aesthetics with modern functionality. Biver emphasizes meticulous craftsmanship, employing master watchmakers and decorators referred to as "miracle hands" to perfect every detail, even the invisible ones. A distinctive element of their concept is the use of stones, seen as eternal and unique, forming the "beating heart" of their watches.
In 2024, the brand marked a significant milestone with the launch of the Automatique, showcasing their first modular movement, the JCB-003, which features a micro-rotor and a zero-reset function. Their collections include intricate models like the Micro-rotor and Minute repeater, alongside accessories and other landmark timepieces, all designed to be "carved for eternity."